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Overview
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The Analytics module contains various available reports under Reporting. In addition to pre-built dashboards for Monitoring, Metamarkets, and Performance, users can also create custom dashboards to suit specific needs. To have a custom dashboard created, please reach out to your account representative. |
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Accessing Analytics Module
To access the Analytics module, click the Analytics menu at the top of the screen.
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Available Reports in Report Builder
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| Bid Decision Flow |
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| App Report |
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| Bid Performance Report |
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Conversion Report |
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| Deal Report |
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| Domain Report |
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| DSP Billing Report |
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| Events Report |
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| Geography Report |
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| Incrementally Report |
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| Inventory Report |
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| Pacing Report |
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| Performance Report |
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| Platform Report |
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| Segment Delivery Report |
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| Vendor Report |
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| Bid Decision Report |
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Dashboards
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To have a new dashboard enabled, please reach out to your account representative. |
For the purpose of enhancing data accessibility, the DSP has a comprehensive reporting infrastructure, with a particular focus on Dashboards in the UI. Dashboards aim to provide users with streamlined access to critical insights, facilitating informed decision-making and optimizing campaign performance. Some dashboards come out-of-the-box, while others can be custom-created to address specific user needs or business requirements. Setting up new dashboards is made simple through the Looker Web App, where users can create and customize dashboards according to their preferences, leveraging both new and existing reports ("Looks") for added efficiency.
To maintain data integrity and security, dashboards are permissioned according to user roles and field-level permissions. Customers have granular control over who can access specific dashboards, ensuring that sensitive information is only accessible to authorized personnel. Dashboards seamlessly integrate with existing Buzz accounts, with the ability to filter data based on the current account scope, ensuring that users always have access to relevant insights tailored to their specific account or buzz key. The Dashboards in Buzz represent a significant reporting tool empowering users with actionable insights and streamlined reporting capabilities.
For more information on Dashboards, see Report Builder.