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Overview
FreeWheel DSP Reporting introduces IP Attribution, which enhances attribution capabilities in Connected TV (CTV) environments and helps resolve issues in desktop and app environments as third-party cookies become less reliable in many browsers and iOS devices remove the ability to attribute using IDFA.
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Similar to the legacy attribution model, FreeWheel DSP uses a combination of last-click and last-view attribution and adheres to the view windows configured during Event Tag setup. IP attribution is based on IPv6 matches when available, with a fallback to IPv4 when IPv6 is not present.
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