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For proper click tracking with Flashtalking, additional settings must be enabled by the Flashtalking team. More information on these settings can be found here. 

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How Click Tracking Works

When using Beeswax for click tracking, the {{CLICK_URL}} macro is used to generate a URL that includes both the Beeswax click tracker and the Beeswax redirect. This URL will have the following structure:

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 {{CLICK_URL_ESC}}https%25253A%25252F%25252Fwww.beeswax.com%25252Fprivacy.html

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Configuring Click Macros in Ad Servers

When using a third-party ad server, the {{CLICK_URL}} or {{CLICK_URL_ESC}} macro is inserted into the appropriate parameter of the ad server's tag. The destination URL is declared within the ad server as well.

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1. Before the ad is served: The Beeswax click macro ({{CLICK_URL_ESC}}) expands to an escaped Beeswax URL.
2. User clicks on the ad:
   • If the exchange does not require a redirect, the user is sent directly to the destination URL.
   • In parallel, a click tracker fires from the Beeswax domain.
   • If the exchange requires a redirect, the user is sent directly to the destination URL, while the click tracker fires in parallel, and an additional redirect happens through the exchange.

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Implementing the Beeswax Click Macro in Flashtalking Tags

In order for clicks to track properly in both Flashtalking and Beeswax reporting, a few changes need to be made. Beeswax's click macros need to be inserted into the ad tag, and Flashtalking needs to ensure they've properly configured their URL-encoding logic.

Required Steps

1. Insert {{CLICK_URL}} macro into ftClick variable.
2. Insert {{NUM_DEST_URL_ESCAPES}} into ftContent variable.
3. Flashtalking adds function to encode destination URL once by default, and twice if ftContent equals "2".
4. Flashtalking disables ftClick decoding (by default, Flashtalking will decode any URL inserted into ftClick, which causes an error on exchanges that insert an additional redirect).

Steps 3 and 4 above require submitting a request to the Flashtalking team.

For any questions on this process or to verify that it’s been done correctly, please reach out to Beeswax Support.