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Overview
Three distinct verbs exist in the In the Beeswax Buzz UI and API for handling segments - , three distinct verbs are used to handle segments: Include, Exclude, and Require.
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. Each verb applies different logic to segment targeting for line items.
Include Verb
When a segment is "included" in the targeting of a line item, any user that is part of who belongs to that segment will be targeted by the line item. When
- If multiple segments are
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- included
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- , a user will be targeted if they are part of any one
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- of
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- the included segments.
- The logical operator
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- for combining multiple
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- included
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- segments is OR.The
Example:
If a line item is targeting "include segment-1" and "include segment-2,"
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the user
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will be targeted if they are in segment-1
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, segment-2
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, or
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both
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.
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Exclude Verb
When a segment is "excluded" in the targeting of a line item, a user must not be part of that segment in order to any user who belongs to that segment will not be targeted. When
- If multiple segments are
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- excluded
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- , a user must not
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- belong to any of the excluded segments in order to be targeted.
- The logical operator for combining multiple excluded segments is AND (i.e., the user must not be in any of the excluded segments).
Example:
If a line item is targeting "exclude segment-3" and "exclude segment-4
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," a user will not be targeted
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if they are in either segment-3 or segment-4.
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Require Verb
When a segment is "required" in the for targeting of a line item, a the user must be a part of this belong to that segment in order to be targeted.
- The logical operator for combining multiple required segments is AND.
- This is similar to
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- the "
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- Include"
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- verb, but with
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- stricter logic: the user must meet all the requirements.
Example:
If a
The logical operator is AND when combining multiple "required" segments.
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line item is targeting "require segment-5" and "require segment-6,"
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the user must
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belong to both segment-5
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and segment-6
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to be targeted.
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Mixing Include, Exclude, and Require
When a segment mixes verbs, a user must satisfy all verb categories in order to serve.
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multiple verbs are used together in a single targeting setup, the user must meet the criteria of all the verbs in order to be targeted.
- Include segments use an OR operator, meaning the user only needs to belong to one of the included segments.
- Exclude segments use an AND operator, meaning the user must not belong to any of the excluded segments.
- Require segments use an AND operator, meaning the user must belong to all required segments.
Examples:
Include + Require:
If a line item targets "include segment-1", "include segment-2", and "require segment-5,"
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the user must
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:
- Belong to segment-1 or
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- segment-2, and
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- Belong to segment-5 in order to be targeted.
- Belong to segment-5 in order to be targeted.
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Include + Exclude:
If a line item
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targets "include segment-1", "include segment-2", "exclude segment-3", and "exclude segment-4,"
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the user must
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:
- Belong to segment-1 or
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- segment-2, and
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- Not belong to segment-3 or segment-4
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- in order to be targeted.
- in order to be targeted.
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Exclude + Require:
If a line item
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targets "exclude segment-3", "exclude segment-4", and "require segment-5,"
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the user must
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:
- Belong to segment-5
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- , and
- Not belong to segment-3 or segment-4 in order to be targeted.