Overview

In OneStrataCampaigns, Ad Placements, and Cost Lines can be linked to entities in external integration providers, creating a connection that allows delivery costs and metrics to flow from the provider to OneStrata:

• Link an Ad Placement to an Ad Server Placement
• Upload or Link a Cost Line to a DSP Insertion Order
• Link a Cost Line to a Search Campaign
• Link a Cost Line to a Social Campaign

connections that allow information to flow between OneStrata and the provider:

Linked Campaigns

OneStrata campaigns can be linked to the following external entities:

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Unlink-Campaign Unlink-Campaign

Unlink a Campaign

To unlink a OneStrata campaign from an external campaign (a CM360 campaign, Flashtalking campaign, or DV360 campaign), do the following:

1. Open the OneStrata campaign.
   
   
2. Go to the appropriate external integration dashboard:
   
   
   • To unlink a CM360 campaign, go to the Ad Server dashboard for CM360.
     
     
   • To unlink a Flashtalking campaign, go to the Ad Server dashboard for Flashtalking.
     
     
   • To unlink a DV360 campaign, go to the DSP dashboard for DV360.
     
     
3. Click the View Campaign button to open the View Campaign widget.
   
   
4. At the bottom of the View Campaign widget, click Unlink.

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View-Details-Linked-Campaign View-Details-Linked-Campaign

View the Details of a Linked External Campaign

To view the details of an external campaign (a CM360 campaign, Flashtalking campaign, or DV360 campaign) linked to a OneStrata campaign, do the following:

1. Open the OneStrata campaign.
   
   
2. Go to the appropriate external integration dashboard:
   
   
   • To view the details of a CM360 campaign, go to the Ad Server dashboard for CM360.
     
     
   • To view the details of a Flashtalking campaign, go to the Ad Server dashboard for Flashtalking.
     
     
   • To view the details of a DV360 campaign, go to the DSP dashboard for DV360.
     
     
3. Click the View Campaign button to open the View Campaign widget.
   
   The following information about the linked external campaign is displayed:
   

   Field Name	Description
   Linked By	The OneStrata user who linked the OneStrata and external campaigns.
   Linked Date	The date that the OneStrata and external campaigns were linked.
   Advertiser	The name and identifier of the external advertiser, in the external integration provider's platform.
   Campaign	The name of the external campaign, in the external integration provider's platform.
   External ID	The identifier of the external campaign, in the external integration provider's platform.
   Date Range / Start Date	The date range or start date of the external campaign, in the external integration provider's platform.

Linked Ad Placements

OneStrata Ad Placements can be linked to the following external entities:

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Unlink-Ad-Placement Unlink-Ad-Placement

Unlink an Ad Placement

To unlink an Ad Placement from an ad server placement, do the following:

1. Open the OneStrata campaign that contains the Ad Placement to be unlinked.
   
   
2. Go to the appropriate Ad Server dashboard:
   
   
   1. To unlink a CM360 placement, go to the Ad Server dashboard for CM360.
      
      
   2. To unlink a Flashtalking placement, go to the Ad Server dashboard for Flashtalking.
      
      
3. Select the Ad Placement. Only one Ad Placement can be unlinked at a time.
   
   
4. Click the Unlink button. This opens a message asking the user to confirm that the Ad Placement should be unlinked.
   
   
5. Confirm that the Ad Placement should be unlinked by clicking the Unlink button. The status of the Ad Placement in the Ad Server grid changes from Uploaded to Not Uploaded.

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Update-Linked-Ad-Server-Placement Update-Linked-Ad-Server-Placement

Update a Linked Ad Server Placement

For a linked Ad Placement and ad server placement pair, any changes made in OneStrata to the Ad Placement are not automatically sent to the linked ad server placement. Instead, these updates must be manually uploaded.

To update a linked an ad server placement linked to an Ad Placement, do the following:

1. Open the OneStrata campaign that contains the linked Ad Placement.
   
   
2. Go to the appropriate Ad Server dashboard. 
   On :
   
   
   1. To update a CM360 placement, go to the Ad Server dashboard for CM360.
      
      
   2. To update a Flashtalking placement, go to the Ad Server dashboard for Flashtalking.
      
      
3. In the Ad Server dashboard:
   
   
   1. Make any desired changes to
   , review the values of
   1. the Ad Placement.
      
      
   2. Click the Save Changes button to save the changes in OneStrata.
      
      
4. Select the updated Ad Placement.
   
   
5. Click the the Upload button to open the Upload widget.
   
   
6. In the Upload widget:
   
   
   1. Review the update the fields as desired. For more information on the fields in the Upload widget, see Upload an Ad Placement as a New Ad Server Placement.
      
   2. Click the Update button.

1. 1. updated values that will be sent to the Ad Server provider.
      
      
   2. Click the Update button.

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View-Delivery-Metrics-Linked-Ad-Server-Placement View-Delivery-Metrics-Linked-Ad-Server-Placement

View the Delivery Metrics of a Linked Ad Server Placement

 If an Ad Placement and ad server placement are linked, the vendor delivery cost and number of delivered units of the linked ad server placement can be viewed and used for actualization within OneStrata.

To view the delivery metrics of an ad server placement linked to an Ad Placement, do the following:

1. Open the OneStrata campaign that contains the linked Ad Placement.
   
   
2. Go to the campaign's Actualization tab.
   
   
3. In the Standard Actualization grid, do the following:
   
   
   1. Find the Actualization grid line that represents the linked Ad Placement, using the (Cost Line) ID or External ID values.
      
      Delivery data is broken out by billing period month, with each month corresponding to a Billing Period line.
      
      
   2. If necessary, scroll horizontally until the 3rd Party Cost and 3rd Party Unit columns are reached.
      

      Column Name	Description
      3rd Party Cost	The vendor delivery cost of the linked ad server placement.
      3rd Part Unit	The number of delivered units of the linked ad server placement.

The 3rd Party Cost and 3rd Party Unit values can be used for actualization. For more information, see Actualize a Standard Media Cost Line, making sure to select 3rd Party as the source in step 7.

Linked Cost Lines

OneStrata Cost Lines can be linked to the following external entities:

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Unlink-Cost-Line Unlink-Cost-Line

Unlink a Cost Line

To unlink a Cost Line from an external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign), do the following:

1. Open the OneStrata campaign that contains the Cost Line to be unlinked.
   
   
2. Go to the appropriate external integration dashboard:
   
   
   • To unlink a DV360

To update a linked Cost Line, do the following:

1. Go to the appropriate dashboard:
   
   • If the Cost Line is linked to a DSP insertion order, go to the DSP dashboard for DV360.
     If the Cost Line is linked to a Search
     
   • To unlink a campaign in The Trade Desk, go to the DSP dashboard for The Trade Desk.
     
     
   • To unlink a Google Ads campaign, go to the Search dashboard for Google Ads.
     
     
   • To unlink a Meta campaign, go to the Search dashboard.
     If the Cost Line is linked to a Social campaign, go to the Social dashboard.
     Social dashboard for Meta.
     
     
2. Click the Unlink button. This opens a message asking the user to confirm that the Cost Line should be unlinked.
   
   
3. Confirm that the Cost Line should be unlinked by clicking the Unlink button. The status of the Cost Line changes from Uploaded to Not Uploaded. 

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Update-Linked-Entity Update-Linked-Entity

Update an Entity Linked to a Cost Line

For a linked Cost Line and external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) pair, any changes made in OneStrata to the Cost Line are not automatically sent to the linked external entity. Instead, these updates must be manually uploaded.

To update an external entity linked to a Cost Line, do the following:

1. Go to the appropriate dashboard:
   
   
   • To update a DV360 insertion order, go to the DSP dashboard for DV360.
     
     
   • To update a campaign in The Trade Desk, go to the DSP dashboard for The Trade Desk.
     
     
   • To update a Google Ads campaign, go to the Search dashboard for Google Ads.
     
     
   • To update a Meta campaign, go to the Social dashboard for Meta.
     
     
2. Review the values of the Cost Line. Depending on whether or not the user is currently logged in to the external integration provider, the highlighted values are different:
   
   
   • Logged out
   On the DSP, Search, or Social dashboard, review the values of the Cost Line:
   Logged out from the external integration provider
   • : Values that are mismatched between what is currently committed on the Schedule grid and what was last uploaded to the external integration provider are highlighted with a yellow background.
     
     
   • Logged in
   to the external integration provider
   • : Values that are mismatched between what is currently committed on the Schedule grid and what is currently in the external integration provider are highlighted with a yellow background.
     
     
3. Select the Cost Line.
   
   
4. Click the Update button to open the Update widget.
   
   
5. In the Update widget:
   
   
   1. In the Update Provider Data section, review the values of the Cost Line. The updated values (marked with green) will be sent to the external integration provider and will replace the previously uploaded or current values (marked with red) will be replaced by the new values (marked with green).
      Click the Update button.
      
      
   2. Click the Update button.

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View-Delivery-Metrics-Linked-Entity View-Delivery-Metrics-Linked-Entity

View the Delivery Metrics of an Entity Linked to a Cost Line

If a Cost Line and external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) are linked, the vendor delivery cost and number of delivered units of the linked external entity can be viewed and used for actualization within OneStrata.

To view the delivery metrics of an external entity linked to a Cost Line, do the following:

1. Open the OneStrata campaign that contains the linked external entity
   
   
2. Go to the campaign's Actualization tab.
   
   
3. In the Standard Actualization grid, do the following:
   
   
   1. Find the Actualization grid line that represents the linked Ad Placement, using the (Cost Line) ID or External ID values.
      
      Delivery data is broken out by billing period month, with each month corresponding to a Billing Period line.
      
      
   2. If necessary, scroll horizontally until the Site Cost and Site Unit columns are reached.
      

      Column Name	Description
      Site Cost	The vendor delivery cost of the linked external entity.
      Site Unit	The number of delivered units of the linked external entity.

The Site Cost and Site Unit values can be used for actualization. For more information, see Actualize a Standard Media Cost Line, making sure to select Site as the source in step 7.

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View-Details-Linked-Entity View-Details-Linked-Entity

View the Details of an Entity Linked to a Cost Line

To view the details of an external entity (a DV360 insertion order, The Trade Desk campaign, Google Ads campaign, or Meta campaign) linked to a Cost Line, do the following:

1. Open the OneStrata campaign.
   
   
2. Go to the appropriate external integration dashboard:
   
   
   • To view the detail of a DV360 insertion order, go to the DSP dashboard for DV360.
     
     
   • To view the details of a campaign in the Trade Desk, go to the DSP dashboard for The Trade Desk.
     
     
   • To view the details of a Google Ads campaign, go to the Search dashboard for Google Ads.
     
     
   • To view the details of a Meta campaign, go to the Social dashboard for Meta.
     
     
3. Select the Cost Line.
   
   
4. Click the View Upload button to open the View Upload widget.
   
   The following information about the linked external entity is displayed:
   

   Provider	Field Name	Description
   Meta	Advertiser	The name of the advertiser, as used by the Social provider.
   Meta	Name	The name of the social campaign, as used by the Social provider.
   Meta	Budget	The budget of the social campaign, as defined within the external social advertising platform.
   Meta	Buying Type	The buying type of the social campaign, as defined within the external social advertising platform.
   Meta	Objective	The objective of the social campaign, as defined within the external social advertising platform.
   Meta	Date Range / Start Date	The date range or start date of the external campaign, in the external integration provider's platform.