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After creating a Campaign and assigning an advertiser, the next step in the trafficking workflow is to create line items to associate with a campaign. A line item serves the specific purpose of controlling buying activity and targeting criteria. The performance of a line item can also be tracked using the Analytics Reporting tool by selecting the "Line Item ID" dimension in the report scope. The line item is important for successful campaign delivery and requires efficient setup. To learn how to correctly set up a line item, please refer to Create a Line Item. |
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To access the Line Items page, navigate to Trafficking > Line Items at the top of the screen in Beeswax. Alternatively, line items can be accessed by clicking the pill next to the campaign or advertiser name on their respective list views.
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Line Items List View
To view features available while in list view, see List View Features.
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The list view fields are default columns. To manage and edit these columns, click the kebob on the top right of the list view and click Manage Columns. |
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