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- Beeswax will only respond to the exchange with the Deal in the ad markup if the Deal is included in the targeting template of the line item. Some exchanges require the Deal in the ad markup for the "contract" of the private deal to be valid, so we strongly recommend if you are planning to buy against a deal that you include the Deal in your targeting of the line item.
- Additionally, you'll want to make sure you're receiving QPS for the deals, so please contact your account manager.
- If the Exchange requires a Seat ID for the Deal, please reach out to your Beeswax Account Manager.
| Deal Type | Description | Beeswax Bid Details |
|---|---|---|
| 1st Price Auction | For 1st price auctions, the winning bid price will be the same as the bid submitted to the exchange. | Beeswax will treat this as a standard auction |
| 2nd Price Auction | For 2nd price auctions, the winning bid price will be one cent higher than the second highest bid price. | Beeswax will treat this as a standard auction |
| Fixed Price | For fixed price deals, the winning price will be exactly the fixed price of the deal. You must bid at or above the fixed price of the deal in order to win. | Beeswax will not bid reduce for fixed price deals. If you are using our exchange seats to buy deal inventory, we will still charge you the bid reduction percentage but this will be an additional fee percentage on top of the winning price. Fees are broken out separately as a different line item on your end of month bill |
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