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1. (Recommended) Create a Deal object, then choose the Deal when targeting. Full details in this article.
   
   
2. You can click the comma icon in the top right of the Deal selection area to switch input methods to a free form text area. Since Deals are exchange specific, in the free form text input we require buyers to prepend the exchange abbreviation to the Deal ID provided by the exchange. Find the exchange partner abbreviations here. For example: targeting a Rubicon Deal, with ID "12345". The exchange abbreviation for Rubicon is “rp”, so to target a Deal ID of “12345” on Rubicon you would target it by specifying “rp/12345"
   
   
3. Deals can also be targeted as a list. To create a Deal List follow these steps:
1. Click on the +New button and select “List” from the dropdown
2. Select “Deal List” from the List Type dropdown
3. Give your List a name and click “Save & Continue”
4. Add your Deals in the “Add New List Items” field (one per row) OR upload a .txt file of Deals (also one per row) OR upload a .csv file of Deals (also one per row). To search for a deal within your list, search using the deal ID.
5. Once you create your List, you will see it appear in the Deal List section in the inventory targeting section on the Line Item level. You can then INCLUDE or EXCLUDE target your list from this screen. You can target more than one List on the Line Item level, we apply OR logic across the different lists. 

For CPM based line items, when using the first 2 ways to target a deal, you can apply a deal specific CPM to override what has been applied via the bidding strategy. Full details in this article. 

There are different deal types, it’s important that you understand the deal type from your exchange partner so that you can appropriately bid above the deal price floor. Depending on the deal type beeswax will handle your bids differently

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