Use * syntax for faster search
Page History
...
Beeswax has a direct integration with IAS, MOAT and DoubleVerify for viewability reporting of desktop web, mobile web, and mobile in app display ads. In order to set up any of these vendors on a line item, navigate to the "Creative Add-On" field in the "Pixels and Scripts" section of the "Edit Creative" screen and select "IAS Banner Tag", "MOAT Banner Tag" or or “DoubleVerify Banner Tag”. Current prices for the add-ons are always listed in the Buzz user interface.
...
- 50% of the ad unit in view for a minimum of 1 second for standard ad formats such as leaderboards and MPUs.
| VendorMoat (Oracle) | Integral Ad Science (IAS) | DoubleVerify (DV) |
| Supply |
|
|
| Reporting BehaviourFor each hour that Moat delivers their data, Beeswax will join the viewability log metrics with existing impression log data. Customers should expect to see Moat viewability. data within Report Builder reports approximately 4 hours post impression.Behavior | IAS delivers their data to Beeswax each day near mid-day Eastern time. This data feed contains data for the the previous day. Customers should expect to IAS viewability data within query tool reports approximately 28 hours post impression. | DoubleVerify aggregates and delivers files on an hourly basis. Data contained in these files is typically delivered 4-6 hours after the measurement has taken place. |
...
See below for a summary breakdown of the post-bid capabilities of each vendor:
| Vendor | DVMoat | IAS |
| Measurable ImpressionsY | Y | Y |
| Viewable ImpressionsY | Y | Y |
| Invalid ImpressionsY | Y | Y |
| Viewable Seconds | NY | Y |
| Invalid Reason Codes | NY | N |