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| Info |
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Please note that only bids submitted to the exchanges will be counted in the Bid Performance Report.These metrics can be aggregated across most dimensions in other reports e.g. at the advertiser, campaign, line item and creative levels. |
Fields
| Note |
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Lookback range is limited to 24 months. |
| Field Name | Description |
|---|---|
| Hour | HH:00 |
| Day | YYYY-MM-DD |
| Month | Month Name |
| Year | YYYY |
| Broadcast Month | Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows. |
| Advertiser ID | Beeswax Advertiser ID |
| Advertiser Name | Beeswax Advertiser Name |
| Campaign ID | Beeswax Campaign ID |
| Campaign Name | Beeswax Campaign Name |
| Line Item ID | Beeswax Line Item ID |
| Line Item Name | Beeswax Line Item Name |
| Creative ID | Beeswax Creative ID |
| Creative Name | Beeswax Creative Name |
| Campaign Alternative ID | Customer Campaign ID (Alternative ID field in Buzz) |
| Line Item Alternative ID | Customer Line Item ID |
| Advertiser Alternative ID | Customer Advertiser ID |
| Inventory Source ID | The full list of inventory sources available can be found here for desktop and here for mobile |
| Placement Type | Placement type of the impression (banner, video, banner and video, native, unknown) |
| Bid Modifier ID | Beeswax Bid Modifier ID |
| Bid Modifier Name | Beeswax Bid Modifier Name |
| Data Center | Data Center Utilized |
| Ads_text Code | Ads_text Response |
| Account ID | Account ID of Buzz key |
| Seat ID | Seat ID |
| Flight Name | Beeswax Flight Name |
| Flight ID | Beeswax Flight ID |
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