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Overview


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The Events Report allows users to quickly monitor Event tags that are placed to track conversions. It supports several use cases such as:

  • Quickly verify that an Event tag is properly implemented on a customer's page and is correctly calling Beeswax.
  • Monitor the last time an Event tag fired to check the tag is still active on a customer’s site.
  • Calculate an achievable KPI using organic conversions as a benchmark.

Included Metrics:

  • Event Tag Fire Count
  • Event Order
  • Event Value

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