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Overview |
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Inventory targeting is commonly used to optimize performance of your campaigns. In general, the best practice is to EXCLUDE target the inventory that is not performing well for you. Deal IDs are an exception to this general rule since Deal IDs are typically INCLUDE targeted. |
Targeting
Since most of the targeting keys in inventory are exchange specific IDs, we require you to prepend the exchange abbreviation to the ID to ensure uniqueness. See a list of the exchange abbreviations on the Inventory Sources page.
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