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Overview
Line items are the actual workhorse of the Campaign. These are configured with different targeting criteria to help an ad reach the right viewer.
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To associate an Event, it the event must be set to allow only selected Line Items for attribution |
If an event has been created on the Account, it will be selectable to apply to this Line Item. To learn more, see Events
Revenue
On a line item, there is an option set a Revenue value, which can be used to report on the revenue made from running a given Campaign. Profit margin is then able to be calculated by subtracting the spend from the Revenue.
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