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Creating a campaign allows creating particular settings like start/end dates, budget, and bidding behavior for a group of desired line items. The line items associated with a campaign can be relative to one another, which could be a reason they are grouped together for a particular campaign. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item that both fall under the same campaign. Essential settings can be set on the line item level and do not have get adopted from the campaign-level settings. This could include a separate start/end date, budgeting and targeting. To view how to create a campaign in Beeswax, please see Create a Campaign.
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Campaign Related Definitions
Field Name | Description |
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Advertiser* | In order to create a Campaign, an Advertiser must be created prior so the campaign may be assigned to an Advertiser. |
Campaign Name* | Desired name for the campaign. This will be relative to the purpose of the Campaign, like a new product for example. |
Set Campaign, Line Item, or Targeting Preset. | Presets can be applied to Campaigns to inherit the values configured in the preset. This will override any values which have been defined when creating the campaign manually. |
Custom Event Association (Y/N) | Select whether or not to enable custom event association to track conversions, installs, or other key activities. |
Experiments (Y/N) |
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Enable SKAd Tracking (Y/N) | Select "Yes" to run and track mobile app install campaigns on IOS 14. |
Start/End Date* | To schedule a Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive. |
Currency | Select the desired Currency this campaign will operate at. |
Budget* | Set the target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions. |
Revenue | To set up revenue calculation, select a revenue type and set an amount. Read more about how Beeswax calculates revenue and margins. |
Delivery & Bidding | Enable campaign pacing and frequency caps. |
Segment Extension | If using an extension for the campaign to gather additional data with providers such as LiveRamp, or Tapad, select the vendor via dropdown as well as the specific segment extension. |
Bid Modifier | Bid modifiers are used to adjust specific parameters like multipliers, or key demographics. Select from an existing list of modifiers created within the account. |
Delivery Modifier | Delivery modifiers allow users to create a preset modifier that adjusts the campaign delivery and enhances targeting specificity. |
Ghost Bidding (in beta) | Ghost biding offers the ability to test a percentage of bids (not real bids) to see if they would be selected or not. Activate this at either the standard or IP address level. |
Alternative ID | Any number or string used to map this object to an object in the system. |
Campaigns List View
Column Name | Definition |
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Name & ID | Campaign Name and unique ID. |
Line Items | The line Items that are associated to this Campaign. Clicking the number will navigate to the Line Items list view screen. |
Status | Active or Inactive. The Campaign will not spend if set to Inactive. |
Budget | Total budget allocated to the Campaign. The number displayed on top is the total budget, while the bottom number is the remaining budget. |
Start/End Date | Campaign Start and End date set during the creation process. |
Today Spend | Total spend on the specific day of viewing. |
Lifetime Spend | Campaign lifetime total spend. |
Today Impressions | Impressions gathered on specific day of viewing. |
Lifetime Impressions | Total impressions over course of Campaign life cycle. |
Edit Mode | By selecting the "Edit" toggle at the top of list view, the Campaign's columns become editable. This allows a quick way to change simple Campaign settings from the list view. |
Quick Filters Panel | These are pre-set filters to use on the campaign list view that will sort the view according to the filters. |
Manage Columns | Selecting this button at the top of the list view will bring users to a pop-up that allows the customization of the columns shown in the list view. |
Download As | Downloadable list of all Campaigns in account, including all fields in current list view, in the following formats CSV, XLSX, JSON, XML. |
Lock Filters | Selecting "Lock Filters" at the bottom right of the list view will disable the ability to change any current filters in view. |
Bulk Edit or Deactivate Multiple Campaigns
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- Name and ID
- Status
- Budget
- Daily Budget
- Start Date
- End Date
- Alt ID
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Using fallback will allow the system to use the next available ID type if the one selected is not available. |
Vendor Fees
Vendor Fees in the Beeswax platform are a way to optionally include serving costs associated with third-party vendors into Beeswax media spend and reporting. Read more on how to set up vendor fees here.
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Custom Event Association
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To associate an Event, it must be set to allow only selected Campaigns for attribution |
Events are used to track conversions, installs, or other key activities. If the advertiser selected in the campaign creation process has an associated event, the dropdown will allow that event to be selected. Read more on how to set up events here.
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Revenue
A revenue type and amount may be set on a campaign, which can be used to report on the revenue earned from running a given campaign. Then, the profit margin can be calculated by subtracting the total spend from the revenue. Read more about revenue here.
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Select a type of Revenue to report on for the campaign:
- Cost Per Acquisition Basis
- Cost Per Click (CPC) Basis
- Cost Per Completed Video Basis
- Cost Per Install Basis
- CPM Basis
- None
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Segment Extension
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If using an extension for the campaign to gather additional data with providers such as LiveRamp, or Tapad, select the vendor via dropdown as well as the specific segment extension. |
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Specify the extension level:
- Person
- Household
- Person Extend Only
- Household Extend Only
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- 1st Party Segments Only
- 3rd Party Segments Only
- All Segments
SKAd Network
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Ghost Bidding
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Ghost Bidding is currently in Beta. For more information about activating this feature, please reach out to your Customer Success Manager. |
Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address.
Experiments
Customers can target different line items to sets of non-overlapping users, allowing comparison of results to test performance. Also known as “A/B Testing” or “Randomized Control Studies”, the Experiments feature creates isolated subsets of users, and ensures these users are only exposed to one Line Item setup.
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Modifiers Tab
Bid and Delivery Modifiers
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There is an option to "Choose Existing" when creating a modifier. This will present a dropdown of pre-created options created on the account level. To learn more, please see Bid Modifiers. |
Beeswax allows the creation of lists for criteria on Bid Modifiers and Delivery Modifiers according to various targeting modules and keys. Bid Modifier terms use targeting keys to adjust the bid price while Delivery Modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Bid Modifiers and Delivery Modifiers for more information.
Bid Modifier Setup
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Delivery Modifier Setup
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- With Terms
- Select desired targeting fields for the Modifier.
- With Model
- Select a pre-created model and apply a Fallback Weight.
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Summary Tab
The Summary tab displays the essential settings, modifiers, and status of the campaign. In order to change a setting, creative or enable the campaign, click that element and be directed back to its page. From this screen, it is also possible to set this created campaign as a "Campaign Preset". When creating a new campaign, this preset may be found at the top right of the General screen by clicking "Select Campaign Preset".
Campaign Duplication
Once the Campaign settings have been completed, there is an option to duplicate the selected Campaign information for future Campaigns. To duplicate, select the ellipses on the top right corner of the Campaigns screen > the select Duplicate.
From this view, type the desired name for this duplication and choose the settings from this campaign to duplicate, along with a number of copies to make. Once confirming the selections, users may "Duplicate and Continue" to get back to the Campaign creation process. Alternatively, clicking "Duplicate and Close" will create the duplication and close out of the Campaign creation screen.
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If selecting more than one copy to duplicate, only the "Duplicate & Close" option will be selectable. |
Campaign Activity Log
Once the Campaign is created, an activity log is available to view by clicking the Campaign Name > then Activity Log tab.
This log is a view of different changes an activity that has been done to this selected Campaign. See the table below for the viewable fields:
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Once the changes are complete, click Save.
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To create a campaign, start by navigating to Trafficking > Campaigns. From here, the Campaigns list view appears.
Select New Campaign to display a pop-up window that allows choosing both an Advertiser to assign the campaign to, and the desired Campaign Name.
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Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one. |
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Campaign Quick stats
To the right of the Campaign creation screen, quick stats are available to view that display relevant details of the campaign. These details include:
- On Schedule Indicator (OSI)
- Total Budget
- Daily Budget
- Total Impressions
- Remaining Budget
- Total Spend
- Associated Line Items
Additionally, clicking "Performance Report" will generate a report that is curated specifically to the campaign.
General Tab
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Prior to entering information for campaign, there is an option to "Select Campaign Preset" on the top right of the General tab screen. To learn more more, please see Presets. |
Essential Settings
The settings that fall under this section are related to the key components of a campaign including start/end date, Currency type, Continents, and Budget.
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To schedule your Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive.
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Select a budget type which could be be Spend with Vendor Fees, Impressions, or Spend. Set your target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions.
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Frequency Cap
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Up to three frequency caps are allowed at the Campaign level. You can also set additional frequency caps at the Line Item level. |
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Choose the type of ID that the frequency cap will be applied to. Options include:
- Standard (cookie or device type)
- IP Address
- Customer ID
- Person ID
- Household ID
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