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Creating a campaign allows creating particular settings like start/end dates, budget, and bidding behavior for a group of desired line items. The line items associated with a campaign can be relative to one another, which could be a reason they are grouped together for a particular campaign. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item , that both fall under the same campaign. Essential settings can be set on the line item level and do not have get adopted from the campaign-level settings. This could include a separate start/end date, budgeting and targeting. To view how to create a campaign in Beeswax, please see Create a Campaign.

UI Expand
titleClick to view Campaign-related definitions


Field NameDescription
Advertiser*

In order to create a Campaign, you must first have at least one Advertiser to assign it toan Advertiser must be created prior so the campaign may be assigned to an Advertiser.

Campaign Name*Desired name for the campaign. This will be relative to the purpose of the Campaign, like a new product for example.
Set Campaign, Line Item, or Targeting Preset.

Presets can be applied to Campaigns to inherit the values configured in the preset. This will override any values which have been defined when creating the campaign manually.

Custom Event Association (Y/N)Select whether or not to enable custom event association to track conversions, installs, or other key activities.

Experiments (Y/N)

  • When the toggle is set to Yes, a new Experiment tab appears on the object that allows a Test Plan to be associated with the campaign. 

  • When the toggle is set to No, the experiment tab does not appear. The toggle is set to "No" by default.

  • If the toggle is set to Yes but no Test Plan is selected in the Experiment tab before closing the window, the toggle gets reset to No. It is recommended to set up the Experiment after you create creating both the Campaign and Line Item.
Enable SKAd Tracking (Y/N)Select "Yes" to run and track mobile app install campaigns on IOS 14. 
Start/End Date*

To schedule your a Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive.

CurrencySelect the desired Currency this campaign will operate at. 
Budget*

Set your the target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions.

Revenue

To set up revenue calculation, select a revenue type and set an amount. Read more about how Beeswax calculates revenue and margins.

Delivery & Bidding

Enable campaign pacing and frequency caps.

Segment ExtensionIf using an extension for the campaign to gather additional data with providers such as LiveRamp, or Tapad, select the vendor via dropdown as well as the specific segment extension. 
Bid ModifierBid modifiers are used to adjust specific parameters like multipliers, or key demographics. Select from an existing list of modifiers created within the account. 
Delivery ModifierDelivery modifiers allow users to create a preset modifier that adjusts the campaign delivery and enhances targeting specificity. 
Ghost Bidding (in beta)Ghost biding offers the ability to test a percentage of bids (not real bids) to see if they would be selected or not. Activate this at either the standard or IP address level.
Alternative IDAny number or string . Used used to map this object to an object in the system.


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Column NameDefinition
Name & IDCampaign Name and unique ID.
Line ItemsThe line Items that are associated to this Campaign. Clicking the number will navigate to the Line Items list view screen.
StatusActive or Inactive. The Campaign will not spend if set to Inactive.
BudgetTotal budget allocated to the Campaign. The number displayed on top is the total budget, while the bottom number is the remaining budget.
Start/End DateCampaign Start and End date set during the creation process.
Today SpendTotal spend on the specific day of viewing.
Lifetime SpendCampaign lifetime total spend.
Today ImpressionsImpressions gathered on specific day of viewing.
Lifetime ImpressionsTotal impressions over course of Campaign life cycle.
Edit ModeBy selecting the "Edit" toggle at the top of list view, the Campaign's columns become editable. This allows a quick way to change simple Campaign settings from the list view.
Quick Filters PanelThese are pre-set filters to use on the campaign list view that will sort the view according to the filters. 
Manage ColumnsSelecting this button at the top of the list view will bring users to a pop-up that allows the customization of the columns shown in the list view. 
Download AsDownloadable list of all Campaigns in account, including all fields in current list view, in the following formats CSV, XLSX, JSON, XML.
Lock FiltersSelecting "Lock Filters" at the bottom right of the list view will disable the ability to change any current filters in view. 

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When viewing the Campaign List View, users are able to select multiple Campaigns at once via the checkbox to the left of the Campaign name. Then, an option to either Bulk Edit or Deactivate will appear. Clicking Deactivate will turn the status to "Inactive" for the selected campaigns. Choosing Bulk Edit will allow users to the bulk change of certain settings for the selected campaigns.

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Campaign inline edit allows users to edit the editing of fields quickly on the campaign list view. To enable, click the edit mode toggle. From here, edit certain fields such as

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  • On Schedule Indicator (OSI)
  • Total Budget
  • Daily Budget
  • Total Impressions
  • Remaining Budget
  • Total Spend
  • Associated Line Items

Additionally, users may click clicking "Performance Report" to will generate a report the that is curated specifically to the campaign.

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