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Pacing is the algorithmic ability to smooth line item spend across the duration of the day or lifetime of a line item.  Pacing Pacing is able to be applied to Flat CPM with Pacing, Video Completion Rate with Pacing, and Optimized CPM with Pacing , CPC Goal, and VCR Goal strategies as well as to custom bidding strategies.

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For any line item using a custom bidding strategy, the pacing algorithm will pace the line item in the exact same way as for Beeswax standard strategies.  For For any line item where the algorithm recommends not bidding, the adcandidate ad candidate (the combination of line item & creative) will be dropped before being sent to the custom bidding agent.  

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