Overview

Ad Placements on a Traffic Grid can then be uploaded directly to a campaign on an external ad server, reducing the need to manually re-enter trafficking details.

Before Beginning

Before an Ad Placement can be uploaded, the following conditions must be met:

• An external ad server must be connected to a OneStrata Agency or Enterprise.
• Optional: Map Agency Suppliers to the external ad server's suppliers. Mapping suppliers is not strictly required in order to upload an Ad Placement, but is required to receive delivery metrics from the external ad server.
• The campaign's Traffic Grid must be linked to a campaign on the external ad server.
• The Ad Placement line must have a Placement Type value.
• Any changes made to the Traffic Grid must be saved.

Upload an Ad Placement to a Campaign on an External Ad Server

To upload an Ad Placement to a campaign on an external ad server, do the following:

1. Open the media campaign that contains the Ad Placement to be uploaded.
   
   
2. Navigate to the campaign's External Integrations tab. 
   
   
3. In the Provider List, select the desired external ad server Provider.
   
   
4. In the Traffic Grid, select the desired Ad Placement.
   
   
5. Click the Upload button to open the Upload pane.
   
   
6. On the Upload pane, choose one of the following options:
   
   
   • Upload the Ad Placement without additional information
     
     
   • Upload the Ad Placement with additional information
     
     

Default Uploaded Information

By default, the Ad Placement uploaded to the external ad server contains the following information, pulled from the Traffic Grid: 

• The Package Name, if the Ad Placement is part of a Package
  
  
• The Name of the Ad Placement
  
  
• The Format of the Ad Placement
  
  
• The Format Dimension of the Ad Placement
  
  
• The Start Date of the Ad Placement
  
  
• The End Date of the Ad Placement

Upload the Ad Placement Without Additional Information

Upload the Ad Placement With Additional Information

Section

Column width 60% To upload the Ad Placement to the external ad server with additional information, do the following: On the Upload pane, for Include More Information, select Yes. For Options, select the additional information to be uploaded: Include Volume when Uploading: The Units value of the schedule Placement line Schedule Grid line that created the Ad Placement line is also uploaded to the external ad server   Include Cost when Uploading: The selected Cost Type value of the schedule Placement line Schedule Grid line that created the Ad Placement line is also uploaded to the external ad server Vendor Gross (Vendor Currency): Include A Shared Block Inline shared-block-key Vendor-Gross-Cost page Costs and Calculations Vendor Net (Vendor Currency): Include A Shared Block Inline shared-block-key Vendor-Net-Cost page Costs and Calculations Client Gross (Client Currency): Include A Shared Block Inline shared-block-key Client-Gross-Cost page Costs and Calculations Client Net (Client Currency): Include A Shared Block Inline shared-block-key Client-Net-Cost page Costs and Calculations Click the Upload button. Column width 40%

Edit an Uploaded Ad Placement

After an Ad Placement has been uploaded to an external ad server, any changes to the Ad Placement within the Traffic Grid require the Ad Placement to be re-uploaded.

To edit an uploaded Ad Placement, do the following:

1. Open the media campaign that contains the Ad Placement to be edited.
   
   
2. Navigate to the campaign's External Integrations tab. 
   
   
3. In the Traffic Grid, make any desired changes to the Ad Placement.
   
   
4. Click the Save Changes button.
   
   
5. Select the edited Ad Placement.
   
   
6. Click the Upload button.