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Overview

Include A Shared Block

shared-block-key	Commit-Effects
page	Commit a Schedule Line

The Ad Placement lines on the Traffic Grid can then be sent to an ad server, one of OneStrata's external integrations, for trafficking.

External Integration Terms and Concepts

This section contains information about terms and concepts related to external integrations in OneStrata.

List of External Integration Terms

Term

Description

Anchor

	Provider
	Provider

Provider

The third-party provider of a technology service.

OneStrata has one Provider Type:

Ad Server: Providers that serve ad units (Placements)

OneStrata has integrations with the following Ad Server Providers:

Amazon Ad Server (formerly Sizmek)
Campaign Manager 360
Flashtalking

Anchor

	Service-Type
	Service-Type

Service Type

The advertising-related service that a Provider supplies.

Ad Server Providers have two Service Types:

Ad Serving: Ad Placements are uploaded with their actual Format and Format Dimension values.
Tracking: Ad Placements are uploaded as a 1x1 pixel tracker, regardless of the Format and Format Dimension values.

For more information, see Traffic Grid Reference.

Supplier

Each Provider is mapped to one or more OneStrata Suppliers.

Media Campaigns > (Specific Campaign) > External Integrations Tab UI Reference

The External Integrations tab displays a list of a campaign's Ad Placements, by Provider.

External Integrations Tab UI Elements

The External Integrations tab contains the following elements:

Item

Description

Campaign header

Include A Shared Block

shared-block-key	Campaign-Header-Reference
page	About Media Campaigns

Connection

status icon

Status

Image Modified

The status of the connection to the external integration Provider:

Not Connected: The user is not logged in to the Provider
Connected: The user is logged in to the Provider

Anchor

	Provider-List
	Provider-List

Provider List

A list of Providers that have been assigned to at least one committed schedule Placement's Technology Assignment.

Click to:

See all Providers associated with the campaign
Select another Provider to view Ad Placements by

Filters icon

Include A Shared Block

shared-block-key	Filters-icon
page	About Schedules

Click to open the filter pane and filter through the list of Ad Placements.

Search bar

Include A Shared Block

shared-block-key	Search-icon
page	About Schedules

Search for an Ad Placement by name, Ad Placement ID, or External ID (EID).

Log In / Log Out button

Image Modified

If the user is not logged in to the external integration Provider, this button is the Log In button. Click to log in to the Provider.

If the user is logged in to the external integration Provider, this button is the Log Out button. Click to log out from the Provider.

Supplier Mapping button

Inactive

Image Modified

Active

Image Modified

Click to map an Agency Supplier to an external ad server supplier:

If the user is not logged in to the external integration Provider, the Supplier Mapping button is inactive.
If the user is logged in to the external integration Provider, the Supplier Mapping button is active.

View Campaign / Link Campaign button

Inactive Link Campaign button

Image Modified

Active Link Campaign button

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View Campaign button

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If the Traffic Grid is not linked to an external ad server campaign, this button is the Link Campaign button:

If the user is not logged in to the external integration Provider, the Link Campaign button is inactive.
If the user is logged in to the external integration Provider, the Link Campaign button is active. Click to link the Traffic Grid to an external ad server campaign.

If the Traffic Grid is linked to an external ad server campaign, this button is the View Campaign button:

Click to view details about the linked external ad server campaign.
Click to unlink the external ad server campaign. Unlinking an external ad server campaign is only possible if no Ad Placements have been uploaded to the external ad server campaign.

Save Changes button

Inactive

Image Modified

Active

Image Modified

If there are no new changes to the Traffic Grid, the Save Changes button is inactive.

If there are new changes to the Traffic Grid, the Save Changes button is active.

Click to save any changes made to the Traffic Grid.

Traffic Grid

A list of Ad Placements, by external integration Provider.

For more information, see External Integrations Traffic Grid Reference.

Cancel button

Select an Ad Placement and click the Cancel button to cancel the Ad Placement.

Unlink button

Select an Ad Placement that has been uploaded to an external ad server campaign and click the Unlink button to unlink the Ad Placement from the external ad server campaign.

The Ad Placement status changes from Uploaded to Not Uploaded.

Duplicate button

Select an Ad Placement and click the Duplicate button to duplicate the Ad Placement.

Upload button

Select an Ad Placement and click the Upload button to upload the Ad Placement to an external ad server.

Anchor
Traffic-Grid-Reference
Traffic-Grid-Reference
Traffic Grid Reference

A non-exhaustive list of the most common Traffic Grid columns. Depending on how an Agency or enterprise has been configured, the Traffic Grid may contain fewer or more columns, in a different order.

If Required? is Yes, the column is required by OneStrata and will always be on the Traffic Grid.
If Required? is No, the column may or may not be on the Traffic Grid, depending on how the External Integrations template has been configured.

Table Filter

totalrow	,,
hidelabels	false
sparkName	Sparkline
hidePane	Filtration panel
sparkline	false
isFirstTimeEnter	true
cell-width	250
hideColumns	false
customNoTableMsg	false
disabled	false
enabledInEditor	false
globalFilter	false
id	1712757538121_1290798620
order	0
hideControls	false
inverse	false
column	Required?
disableSave	false
separator	Point (.)
labels	Required?
ddOperator	OR
datepattern	dd M yy
updateSelectOptions	false
worklog	365\|5\|8\|y w d h m\|y w d h m
isOR	AND

Required?

Column Name

Description

Yes

Checkbox

Click to select one or more Ad Placements or Packages.

Yes

Item Type

The type of the Traffic Grid item:

Package
Ad Placement

Yes

Status (Ad Placement Status)

Image Modified

Image Added

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The status of the Ad Placement:

Not Uploaded: The Ad Placement has not been uploaded to an external ad server campaign
Canceled (gray): The Ad Placement was canceled in OneStrata before being uploaded to an external ad server campaign.
Uploaded: The Ad Placement is uploaded to an external ad server campaign
Edited: The Ad Placement is uploaded to an external ad server campaign, but has since been edited. Re-upload the Ad Placement to update the external ad server campaign.
Upload Failed: The Ad Placement failed to upload to an external ad server campaign. Hover over the status to see an error message.
Canceled (yellow): The Ad Placement was

cancelled

uploaded to an external ad server campaign and then canceled in OneStrata. However,

but

the Ad Placement has not been

cancelled

canceled in the external ad server yet. Re-upload the Ad Placement to cancel the Ad Placement in the external ad server and change the status of the Ad Placement to Archived.
Archived: The Ad Placement is

cancelled

canceled in OneStrata and

cancelled

canceled in the external ad server.
Yes	Cost Line ID	The unique, OneStrata identification number of the schedule Placement (a cost line) that generated the Ad Placement.
Yes	Name / ID (Ad Placement Name / Ad Placement ID)	Name (Ad Placement Name): The name of the Ad Placement. Ad Placement Name is automatically generated by OneStrata, according to Agency- or Enterprise-level configurations. ID (Ad Placement ID): The OneStrata identification number of the Ad Placement. EID (External ID): The identification number used by the Provider for the Ad Placement.
No	Supplier A read-only value that is automatically pulled from the Schedule Grid's Supplier column.	The Supplier of the Ad Placement.
No	Start Date A read-only value that is automatically

populated

pulled from the

media schedule.

Schedule Grid's Start Date column.

The start date of the Ad Placement.

End Date

A read-only value that is automatically

populated

pulled from the

media schedule.

Schedule Grid's End Date column.

The end date of the Ad Placement.

Rate Type

A read-only value that is automatically

populated

pulled from the

media schedule.

Schedule Grid's Rate Type column.

The Rate Type of the Ad Placement.

Format

A read-only value that is automatically

populated

pulled from the

media schedule.Format

Schedule Grid's Format column.

The format of the Ad Placement.

Format Dimension

A read-only value that is automatically

populated

pulled from the

media schedule.

Schedule Grid's Format Dimension column.

The dimensions of the Ad Placement:

If Format is a Display type like Square or Banner, the Format Dimension value is in pixel dimensions
If Format is a Video type like Preroll or Midroll, the Format Dimension value is in seconds

A read-only value that is automatically populated from the media schedule.

No	Placement Type

How the Ad Placement is placed.

A value that is automatically

populates

pulled from the

media schedule (based on the

Service Type value of the Schedule Grid's Technology Assignment

value), but can

column. Can be manually changed.

How the Ad Placement is placed.

Content

Space Tools

Versions Compared

Old Version 2

New Version 3

Key

Table of Contents

Overview

External Integration Terms and Concepts

List of External Integration Terms

Media Campaigns > (Specific Campaign) > External Integrations Tab UI Reference

External Integrations Tab UI Elements

Anchor
Traffic-Grid-Reference
Traffic-Grid-Reference
Traffic Grid Reference

Content

Space Tools

Page History

Versions Compared

Old Version 2

New Version 3

Key

Table of Contents

Overview

External Integration Terms and Concepts

List of External Integration Terms

Media Campaigns > (Specific Campaign) > External Integrations Tab UI Reference

External Integrations Tab UI Elements

AnchorTraffic-Grid-ReferenceTraffic-Grid-ReferenceTraffic Grid Reference

Anchor
Traffic-Grid-Reference
Traffic-Grid-Reference
Traffic Grid Reference