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SKAdNetwork is an attribution framework designed for mobile app install attribution on iOS 14 and future versions.
Ghost Bidding
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Ghost Bidding is currently in Beta. For more information about activating this feature, please reach out to your Customer Success Manager. |
Ghost Bidding is an implementation of a testing framework that allows customers to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the line item level, you can choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address.
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- Essential settings
- Flights
- Frequency Caps
- Vendor Fees
- Custom Event Association
- Revenue
- SKAd Network
- Ghost Bidding (beta)
Additionally, users can leverage a new operation dropdown that allows the following:
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