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Overview
Creating a campaign allows creating particular settings like start/end dates, budget, and bidding behavior for a group of desired line items. The line items associated with a campaign can be relative to one another, which could be a reason they are grouped together for a particular campaign. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item, that both fall under the same campaign. Essential settings can be set on the line item level and do not have get adopted from the campaign-level settings. This could include a separate start/end date, budgeting and targeting. To view how to create a campaign in Beeswax, please see below.
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Creating a Campaign
Start by navigating to Trafficking > Campaigns > New Campaign. From here, a pop-up will display requiring the selection of an advertiser and the creation of a campaign name. After this information has been added, select "Create & Continue" which will bring up the campaign creation screen starting with the General tab. See below for an overview of each campaign creation tab:
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Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one. |
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Accessing Campaigns Page
To access the campaigns page, click the Campaigns menu at the top of the screen in Beeswax.
Campaigns Page Contents
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