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As a reminder, clients that wish to comply with the General Data Protection Regulation (GDPR) - Transparency Consent Framework (TCF) v2.0 policy must make all necessary changes according to IAB timeline and finish by June 29, 2020 . IAB (please note that there is a March 31, 2020 deadline approaching for beta production support). IAB Europe Transparency and Consent Framework (TCF) intends to help the digital advertising industry interpret and comply with EU rules on data protection and privacy (GDPR, ePD).

TCF v1.0 vs. TCF v2.0

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