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The new threshold for IVT will impact net delivered metrics and any downstream metrics across all MRM products. Because of this, you may see a discrepancy difference in gross and net impression metrics. You may also see an impact to campaign delivery when set for net delivery pacing requirements.
If you are impacted by this change, your Account team will reach out to you. For questions, please contact your Account team.
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Adjustment to data center invalid traffic (IVT) methodology
FreeWheel will filter all traffic originating from public data center IP addresses, as per Media Ratings Council guidelines and industry benchmarks.
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