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Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



Table of Contents

Overview

In order for clicks to track properly in both Flashtalking and Beeswax reporting, there are a few changes that need to be made—you’ll need to insert Beeswax’s click macros into the ad tag, and Flashtalking will need to make sure they’ve properly configured their URL-encoding logic.

Required Steps

  1. Insert {{CLICK_URL}} macro into ftClick variable
  2. Insert {{NUM_DEST_URL_ESCAPES}} into ftContent variable
  3. Flashtalking adds function to encode destination URL once by default, and twice if ftContent equals 2
  4. Flashtalking disables ftClick decoding (by default, Flashtalking will decode any URL inserted into ftClick, which causes an error on exchanges that insert an additional redirect)

Steps 3 and 4 above require you to submit a request to the Flashtalking team.


If you have any questions on this process or would like to verify that it’s been done correctly, please reach out to Beeswax Support.

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