August 2024 - Beeswax Release Notes

Comscore Custom Segments

What is it? Customers can now create custom segments in the Comscore platform to be targeted via Beeswax. There are two custom segment options of custom contextual keyword segments and custom predictive audience segments.

How am I affected? In order to use this feature, customers must create an account in Comscore. Please see the Resource(s) below for more information.

Resource(s): Comscore Contextual Targeting

Line Item Bulk Export

What is it? The Line Item Bulk Export feature enables the export of all settings for individual or multiple line items for easier reviewing. When exporting, the line item settings will be available in a .csv file organized by column headers.

How am I affected? This feature is automatically applied to all accounts; no user action is required.

Resource(s): Line Item Export

Pacing Customization: Pacing Behavior, Multiplier, and Catchup Behavior

What is it? Three new enhancements offer increased customization for pacing:

• New Pacing Options: The addition of "Even" and "Ahead" pacing options allows for more flexible budget management.
  
  
• Multiplier Option: The Multiplier feature enables further customization of the “Even” and “Ahead” pacing behaviors by adjusting the spend speed. Users can set a multiplier between 1.0 and 2.0 to artificially inflate the budget to make pacing more aggressive.
  
  
• Catchup Behavior: The Catchup Behavior feature defines how the system should adjust its spending pace when falling behind the budget delivery rate, offering choices for immediate, even, or smooth catch-up strategies.

These enhancements provide greater control over pacing strategies and budget management. 

How am I affected? If using the API to enable the pacing enhanced settings, please update your API call. This feature is automatically applied to all accounts; no user action is required.

Resource(s): Pacing, Bidding Strategies