Out-of-the-box CPA Bidding Strategy 

Optimizing performance-based campaigns just got easier — Beeswax now has a CPA Bidding Strategy you can apply to line items! This out-of-the-box bidding strategy automatically builds a tailor-made CPA model based on your conversion data, letting you reach your CPA goals right away.

Check out this case study to see the impact the new CPA Bidding Strategy had on one customer's performance.

Click here for more information on Bidding Strategies and here to watch a demo on the FreeWheel Academy of how to apply the CPA Bidding Strategy to line items.

Enhanced Campaign Workflow 

As announced last month, an improved campaign workflow streamlining campaign creation and editing will be released to all customers today, April 9. The enhancements to the campaign object include:

• New summary screen with an overview of campaign details

• New campaign quick stats to reference during campaign setup

• Enhanced duplication flow enabling the same campaign to be duplicated multiple times

• Inline editing in the list view of campaigns

• Simpler campaign preset form

• More detailed activity log

As with previous V2 releases, there are V2 APIs for the enhanced campaign object (see here). The existing APIs will be available for use in conjunction with the V2 APIs. The deadline to migrate to the V2 campaign APIs is Q1 2025 (the full calendar of V2 API migration deadlines can be found here). Please reach out to your CSM to discuss a migration plan.

Click here for more information on Campaigns and for a video overview of the changes.