Table of Contents
Overview
Creating a campaign allows creating particular settings like start/end dates, budget, and bidding behavior for a group of desired line items. The line items associated with a campaign can be relative to one another, which could be a reason they are grouped together for a particular campaign. An example use case of a campaign could be an advertisement that has both web and mobile creative formats. Each of these formats can be associated to their own respective line item that both fall under the same campaign. Essential settings can be set on the line item level and do not have get adopted from the campaign-level settings. This could include a separate start/end date, budgeting and targeting. To view how to create a campaign in Beeswax, please see Create a Campaign.
Campaign Related Definitions
| Field Name | Description |
|---|---|
| Advertiser* | In order to create a Campaign, an Advertiser must be created prior so the campaign may be assigned to an Advertiser. |
| Campaign Name* | Desired name for the campaign. This will be relative to the purpose of the Campaign, like a new product for example. |
| Set Campaign, Line Item, or Targeting Preset. | Presets can be applied to Campaigns to inherit the values configured in the preset. This will override any values which have been defined when creating the campaign manually. |
| Custom Event Association (Y/N) | Select whether or not to enable custom event association to track conversions, installs, or other key activities. |
Experiments (Y/N) |
|
| Enable SKAd Tracking (Y/N) | Select "Yes" to run and track mobile app install campaigns on IOS 14. |
| Start/End Date* | To schedule a Campaign, set a Start Date and an optional End Date. If an End Date is not set the Campaign will continue running until it runs out of Budget or is made inactive. |
| Currency | Select the desired Currency this campaign will operate at. |
| Budget* | Set the target overall Budget and optional Daily Budget. Budgets can be set in Spend or Impressions. |
| Revenue | To set up revenue calculation, select a revenue type and set an amount. Read more about how Beeswax calculates revenue and margins. |
| Delivery & Bidding | Enable campaign pacing and frequency caps. |
| Segment Extension | If using an extension for the campaign to gather additional data with providers such as LiveRamp, or Tapad, select the vendor via dropdown as well as the specific segment extension. |
| Bid Modifier | Bid modifiers are used to adjust specific parameters like multipliers, or key demographics. Select from an existing list of modifiers created within the account. |
| Delivery Modifier | Delivery modifiers allow users to create a preset modifier that adjusts the campaign delivery and enhances targeting specificity. |
| Ghost Bidding (in beta) | Ghost biding offers the ability to test a percentage of bids (not real bids) to see if they would be selected or not. Activate this at either the standard or IP address level. |
| Alternative ID | Any number or string used to map this object to an object in the system. |
Campaigns List View
| Column Name | Definition |
|---|---|
| Name & ID | Campaign Name and unique ID. |
| Line Items | The line Items that are associated to this Campaign. Clicking the number will navigate to the Line Items list view screen. |
| Status | Active or Inactive. The Campaign will not spend if set to Inactive. |
| Budget | Total budget allocated to the Campaign. The number displayed on top is the total budget, while the bottom number is the remaining budget. |
| Start/End Date | Campaign Start and End date set during the creation process. |
| Today Spend | Total spend on the specific day of viewing. |
| Lifetime Spend | Campaign lifetime total spend. |
| Today Impressions | Impressions gathered on specific day of viewing. |
| Lifetime Impressions | Total impressions over course of Campaign life cycle. |
| Edit Mode | By selecting the "Edit" toggle at the top of list view, the Campaign's columns become editable. This allows a quick way to change simple Campaign settings from the list view. |
| Quick Filters Panel | These are pre-set filters to use on the campaign list view that will sort the view according to the filters. |
| Manage Columns | Selecting this button at the top of the list view will bring users to a pop-up that allows the customization of the columns shown in the list view. |
| Download As | Downloadable list of all Campaigns in account, including all fields in current list view, in the following formats CSV, XLSX, JSON, XML. |
| Lock Filters | Selecting "Lock Filters" at the bottom right of the list view will disable the ability to change any current filters in view. |
Bulk Edit or Deactivate Multiple Campaigns
When viewing the Campaign List View, users are able to select multiple Campaigns at once via the checkbox to the left of the Campaign name. Then, an option to either Bulk Edit or Deactivate will appear. Clicking Deactivate will turn the status to "Inactive" for the selected campaigns. Choosing Bulk Edit will the bulk change of certain settings for the selected campaigns.
Certain fields may not be eligible for bulk edit for various reasons including different line item advertisers, etc.
Campaign Inline Edit
Campaign inline edit allows the editing of fields quickly on the campaign list view. To enable, click the edit mode toggle. From here, edit certain fields such as
- Name and ID
- Status
- Budget
- Daily Budget
- Start Date
- End Date
- Alt ID
Once the changes are complete, click Save.