Overview
Metamarkets use a lookback window of 30 days.
Metamarkets is a key inventory discovery tool that allows viewing what inventory is heading into the system that can be bid on. A free version of metamarkets is automatically enabled in the UI for auctions that uses a 0.5% sample of all bid requests (QPS) sent to a bidder instance. Other available metamarket tools are bid/win and reach reporting. These additional options come at an additional cost. Please speak to your Beeswax account representative for more information.
Deal IDs are available as a dimension in Metamarkets reporting. Due to the complexity involved in reporting inventory availability, it is possible to encounter Deal IDs that are neither assigned to your account nor open for your bidding. Targeting Deal IDs in Beeswax requires explicit permission from the publisher who owns the deal, the exchange offering the deal, or Beeswax, in the case of a publicly accessible PMP. For any uncertainties regarding specific Deal IDs, it is advisable to consult with a Beeswax account representative. Additionally, to set up email report exports, please contact the Beeswax account representative.
Accessing Metamarkets
Metamarkets can be accessed by hovering over the Analytics module button positioned in the top left corner of the Beeswax UI navigation.
Metamarkets Report Views
These views provide insights around auction performance. To see bid/win, and reach performance insights through metamarkets, please reach out to your Beeswax Account Manager. Learn more about these additional views here.
Explore View
The Explore dashboard provides a view into auction metrics based on selected metrics. This data can be viewed and compared against other date ranges.
Facet View
The Facet view offers a comprehensive view of data by providing an interactive chart for key performance metrics, allowing for an easier view of performance insights.
Bar Chart View
Bar Charts offer an alternative view to see data. Select from different date ranges, dimensions, and metrics to view in an interactive bar chart format.
Metamarkets Features
Advanced Metamarkets
Metamarkets premium reporting includes dashboards for bids, wins, reach and frequency. All data in the dashboards can be broken out by campaign ID/name, line item ID/name, and creative ID/name. These dashboards are available for a monthly fee. If you would like access, please speak with your Beeswax account manager.
Bids & Wins
Bids & wins reporting includes the fields provided in the standard metamarkets dashboard view, with additional metrics for bid/win data:
- Bids: Count of bids submitted to exchanges
- Impressions: Count of wins
- Win rate: wins/bids
- eCPM: effective CPM
- Avg. Bid Price: Average bid price submitted to exchange
- Avg. Win Bid Price: Average bid price paid for an impression
Reach & Frequency
Reach & frequency dashboard metrics:
- Reach: Number of unique cookies or mobile device IDs reached
- Avg Frequency: Average number of times a unique user was reached (Impressions divided by Uniques)
Save and Share Reports
Bookmarks
Previously saved reports can be found in the bookmarks tab at the top of the screen. To save a report, click the bookmark button
on the toward the top right of the screen once the view is ready to be saved. Then confirm or change the name for the view and click save. This report is now viewable in the Bookmarks tab at the top of the screen.
Download Reports
When downloading facets, the options will be different from other downloadable views. This download option will include selectable filters, time frame, and metrics to have in the exported file.
Reports are available to download by clicking the download button 
located next to the bookmark button at the top right of the screen. After clicking the button, the file export can be configured to show specific, or all data in the report.
Alerts
To create a new alert, click on the bell icon 
at the top right of the screen. The alert will require a name, a condition to monitor, the metrics that trigger it, and the value it will look for. Then, choose the time frame the alert will look at, and its comparison. Once these settings are applied, click Create to save the alert. Now, when selecting Alerts from the account icon on the upper right hand corner of the Metamarkets screen, any saved alerts can be managed.
Schedule an Export
Under Facets, a report can be scheduled and sent to recipients on a recurring basis. To do this, click the schedule icon 
on the upper right hand corner of the Metamarkets screen. Start by naming the report, choosing the frequency and report window, then the recipients. Once that information is filled out, click Schedule to save the results. Once scheduled, the scheduled exports can be managed through the account icon on the upper right hand corner of the Metamarkets screen.