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FreeWheel ID Network Open Beta (BaaS only) 

We are excited to announce a new proprietary offering Beeswax, the FreeWheel ID Network. The FreeWheel ID Network is a 3rd-Party Identity Graph anchored in US census-level PII-data, giving you a higher inventory match rate across inventory types and higher fidelity matches. The graph can be activated at the campaign or line-item level for audience extension or frequency capping. 

If you would like to participate in this beta, please reach out to your Customer Success Manager.  

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IP Conversion data in Win Logs 

IP Conversion data will be made available in Win Logs on 17th April in the following new columns:  

• ip_conversions  
• ip_conversion_order   
• ip_conversion_value   

The win logs schema has been updated with these new columns, located in positions 236 – 238. Please note that there are no changes being made to Antenna win logs tables, as these tables already contain the IP conversion columns.

For any help, feel free to contact your Customer Success Manager or email marketing@beeswax.com.

Best,
The Beeswax Team