Table of Contents
Overview
Content targeting is typically used to EXCLUDE particular content categories or content ratings. We do not recommend include targeting content categories or content ratings because these values are often not present from the exchanges.
How it Works
Targeting Key | Description | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Content Category | IAB Content Categories. Describes the content category of the website/app | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Content Rating | Content rating type of the website/app. Values include All Audiences, Everyone over 12, Mature Audiences | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Language | Language of the website/app If site/app.content has detected language, that will be used first in targeting. If not, the device's language will be used. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Content Genre | Genre of the video inventory. This field is only available for Video line items. Below is the Beeswax defined taxonomy for Content Genre. This list is actively updated:
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