Table of Contents
Overview
Time targeting allows the specification of which hours in the week ads should be served to viewers. This can be very helpful when considering how effective ads can be depending on the brand serving ads and the time of day, for example:
- Breakfast/Brunch shops serving ads in the morning
- Bars and restaurants on Thursday and Friday evenings
- App installs ads are more effective in the evenings and at weekends.
Targeting Keys
| Time of Week | This is the time of week in EST, or the User's Timezone - depending on the choice. Daypart line item targeting by dragging a selection over the time of week by day and hour. Included times are in green while excluded times are in red. | Use INCLUDE or EXCLUDE targeting. |
User Time Targeting
The platform offers the ability to target both in EST (Eastern Standard Time - the default server time of the platform) or in the user's local timezone which the platform will pick up automatically.
In this case the “user” is the person seeing the ad unit, not the individual using the platform.
The timezone can be selected using the dropdown. Once either "Time relevant to user's location" or "Eastern Timezone" has been chosen, a grid will be presented where the hours for line item delivery can be selected. Time of week targeting shortcuts are available for:
- Work hours
- After work
- Sleeping time
- Weekends
- Primetime
When using "Time relative to a user's location" in the time-targeting setup and also using a bidding strategy "with Pacing", it is necessary to clarify which timezones the line item is targeting to inform the Pacing algorithm how to pace the spend on line. This clarification is required to ensure correct pacing behavior.