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Under most circumstances for RTB transactions, publishers and exchanges prefer to control the ability to skip a video ad. OpenRTB therefore assumes by default that a standard linear video ad can be used as the response to a skippable request and the ability to skip the ad will be provided by the supplier’s player automatically. (Source: OpenRTB 2.4 Spec)

The presence of a “skippable” attribute in the bid request means that the publisher will impose a skip button on the ad. The absence of the “skippable” attribute should be assumed to mean that it is unknown whether the publisher will impose a skip button.

How it Works

Beeswax accordingly has the creative attribute “Skippable” for any video creative, either VAST Inline or VAST Wrapper. You can declare whether the ad is eligible to be skipped by selecting “Skippable” in the Creative Attributes section of the Edit Creative screen.

You cannot force a skip as an option--i.e. you cannot choose to run on only skippable inventory. You can either choose to run on inventory that may allow ads to be skipped OR inventory that does not allow ads to be skipped. Essentially, by setting the flag to Skippable you're saying "I'm OK if the ad gets skipped on inventory that allows skipping".

While Beeswax does not have full support for use cases where you provide your own skip functionality (e.g., using VPAID to render a skip button), we do not prohibit it. You may encounter unexpected behavior if using VPAID creatives with its own skip button.

When setting a creative to Skippable, you may also choose to set a skip offset to dictate how far into a video one must watch before they can skip.