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Starting September 30, 2024, all Oracle products, including BlueKai, MOAT, and Grapeshot segments, as well as MOAT post bid measurement, will no longer be available on the Beeswax platform. If this impacts you, Beeswax account teams are available to assist in finding alternative options. For questions, please contact your Beeswax account representative.



List of Features and Updates

About the Release

Release Date: September 10, 2024

Other Information

Identity-Enriched Logs

*Customers must have early access to the FreeWheel Identity Network Customized Graph to leverage first-party IDs. 

What is it? Identity-enriched logs enhance Beeswax Bid and Win Logs with identifiers from the FreeWheel Identity Network. This new offering integrates universal IDs, hashed emails, or first-party IDs* into existing Beeswax data improving the accuracy of measurement and attribution. These logs are accessible through FreeWheel's native application within the Snowflake data clean room and now include four new fields:

  • YOURCUSTOMID_PERSON
  • YOURCUSTOMID_PERSON_IDS
  • YOURCUSTOMID_HOUSEHOLD
  • YOURCUSTOMID_HOUSEHOLD_IDS

The <YOURCUSTOMID> field section will be populated with the ID type selected for enrichment.

How am I affected? Customers must subscribe to this additional log-type to access this feature. If interested, please reach out to your Beeswax account representative

Resources(s): Identity-Enriched Logs

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