Table of Contents
Overview
Creative Weighting enables precise budget allocation across creatives associated with a line item. For example, when creative A demonstrates higher effectiveness than creative B, creative weighting can be configured to serve creative A twice as frequently as creative B.
Creative weighting cannot be applied across creatives with different sizes or placement types.
Process for Setting Up Creative Weighting
- Start by creating a line item.
- In the line item overview, select 'Weighted' from the 'Creative Weighting Method' dropdown.
'Random' remains the default behavior, which serves associated creatives randomly.
- Associate creatives with the line item and assign a value between 1 and 100 for each creative to determine its relative serving weight. Weights will serve in proportion to each other. Example: Assigning creative "A" a weight of 2 and creative "B" a weight of 1 means "A" will serve twice as often as "B" (2:1 ratio).
- Select Save & Close to finalize the configuration.