# Streaming Hub User Guide

Canonical: https://hub.freewheel.tv/space/SHUG/

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> Dynamic module: Page Tree (live content)

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# What is FreeWheel Streaming Hub?

FreeWheel Streaming Hub is a technology platform and suite of solutions designed to establish direct connections, enhance transparency, and drive better outcomes for publishers, advertisers, and viewers. Streaming Hub empowers media companies to optimize and monetize their inventory, reduce audience fragmentation, unify data sources for improved decision-making, and connect with a wider range of buyers and sources of demand. Streaming Hub is an interoperable platform equipped with the tools and features necessary for effective monetization, audience management, and enhanced collaboration between partners. The platform enables media companies to efficiently manage, deliver, and monetize their advertising inventory across various platforms, including linear TV, digital video, and Connected TV (CTV) streaming.  

**FreeWheel SSP users:** please visit the [FreeWheel SSP User Guide](https://hub.freewheel.tv/space/SHUG/482115835/FreeWheel+SSP+User+Guide).

# Streaming Hub User Interface

The Streaming Hub user interface is organized around a top navigation bar that groups functionality into high-level centers such as Demand Center, Supply Center, Report Center, Control Center, Admin Center, and Diagnostics Center, making it easy to find related workflows in one place. Within these centers, users can access modules like Direct Sold, Programmatic, Marketplace, Allocation, Network Items, and Classification, as well as reporting and troubleshooting dashboards for managing campaigns, inventory, audiences, forecasting, and analytics.

**Note:** The specific centers and modules you see in the UI depend on your Streaming Hub product configuration and user permissions; not all centers or modules are available to every network or user.

# Streaming Hub Centers

## **[Concepts](https://hub.freewheel.tv/space/SHUG/482214194/Concepts)**

Concepts is an index page for topical content that spans multiple modules, providing a comprehensive reference for subjects that do not fit into only one segment of the FreeWheel User Guide for Streaming Hub and FreeWheel SSP.

## **[Demand Center](https://hub.freewheel.tv/space/SHUG/481788912/Demand+Center)**

The Demand Center houses all objects and workflows related to managing outgoing monetization and creative assets, including direct-sold campaigns, programmatic deals, and downstream marketplace orders.

## **[Supply Center](https://hub.freewheel.tv/space/SHUG/482443898/Supply+Center)**

The Supply Center covers tools related to managing owned or acquired inventory. These pages help the platform define and structure the sellable inventory (e.g., what can be sold and how).

## [Audience Center](https://hub.freewheel.tv/space/SHUG/482149233/Audience+Center)

The Audience Center enables scalable, privacy-compliant audience targeting by simplifying segment ingestion, audience construction, and activation. It bridges buyer-defined consumer profiles with seller-side viewership and geographic data through the FreeWheel Identity Network.

## [Report Center](https://hub.freewheel.tv/space/SHUG/481984696/Report+Center)

The Report Center provides access to data and analytics. Within this Center, users can generate custom reports with ad event data, analyze delivery data from FreeWheel ad servers, and gain insights into past performance, potential risks, and opportunities.

## [Control Center](https://hub.freewheel.tv/space/SHUG/482313368/Control+Center)

The Control Center is a dedicated space for high-level, operational configuration used by multiple personas (Yield Managers, Ad Ops, Etc).

## [Admin Center](https://hub.freewheel.tv/space/SHUG/482019451/Admin+Center)

The Admin Center is utilized by the Network system administrator to effectively oversee and modify network configurations in accordance with the specific needs of the organization.

## [Diagnostics Center](https://hub.freewheel.tv/space/SHUG/482444586/Diagnostics+Center)

The Diagnostics Center provides core functionality for managing ad server diagnostics and tag management within the platform. It enables users to simulate ad delivery scenarios, analyze ad request behavior, and manage non-campaign tags, supporting streamlined operations and data-driven decision-making.

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Generated: 2026-10-03T01:09:02.431Z