--- title: "Demand Partner - OpenRTB Supported Objects - Bid Request" canonical: "https://hub.freewheel.tv/space/RCS/115212573/Demand%20Partner%20-%20OpenRTB%20Supported%20Objects%20-%20Bid%20Request" format: markdown --- Overview OpenRTB is the standardized language of communication between SSPs and DSPs. It is used as the format of requests and responses when conducting bids in real-time using a near-instantaneous online auction. OpenRTB also allows for targeting based on precise demographics, whereas traditional buying and selling is often more broadly targeted. Freewheel's Programmatic module communicates with DSPs using the OpenRTB protocol as defined by the IAB, either version 2.2, 2.5, or 2.6 (depending on specific DSP configurations). This document explains what values Freewheel passes for the different fields in the OpenRTB specification for bid requests (as well as values FreeWheel consumes in the OpenRTB bid responses), whether the value can be set by clients, and the logic for setting the values. In case of questions, please reach out to your MRM account team. Any fields not listed in the tables below are not supported by FreeWheel Bid Request Object Field Description Frequency of Field Versions Supported id Unique ID of the bid request, provided by FreeWheel  Always 2.2/2.5/2.6 imp Array of imp object ( see Impression Object ) representing the impressions offered. Always 2.2/2.5/2.6 app Details about the publisher’s app (i.e., non-browser applications). Only one of site or app object will be presented. See App Object. Occasionally 2.2/2.5/2.6 site Details about the publisher’s website. Only one of site or app object will be presented. See Site Object. Occasionally 2.2/2.5/2.6 device Details about the user’s device to which the impression will be delivered. See Device Object . Always 2.2/2.5/2.6 user Details about the human user of the device; the advertising audience. See User Object . Always 2.2/2.5/2.6 at   Auction type: "1": First-price auction "2": Second-price auction Always 2.2/2.5/2.6 test Indicator of test mode in which auctions are not billable. FreeWheel always set this to 0 where 0 = live mode.  Always 2.2/2.5/2.6 tmax Maximum time in milliseconds FreeWheel provided as a guideline for demand partners' bids to be received, including Internet latency to avoid timeout. FreeWheel's default value is 200. Freewheel allows optimizations that allow our publishers to extend the tmax time for their endpoints for non-Programmatic Guaranteed (PMP) bid request. Programmatic Guaranteed bid requests' tmax will always be 200 as FreeWheel doesn't expect auctioning to happen on demand partner.  Always 2.2/2.5/2.6 wseat DSP seats (e.g., advertisers, agencies) allowed to bid on this impression for a private auction. This field is required in the bid response. Instances where FreeWheel will accept no wseat are to be considered edge cases. Occasionally 2.2/2.5/2.6 cur Array of allowed currencies for bids on this bid request using ISO-4217 alpha codes. Always 2.2/2.5/2.6 regs A regs object that specifies any industry, legal, or governmental regulations in force for this request. See Regulations Object . Always 2.2/2.5/2.6 Impression Object Field Description Frequency of Fields Versions Supported id A unique identifier for this impression within the context of the bid request. Always 2.2/2.5/2.6 video A video object; required if this impression is offered as a video ad opportunity. See Video Object. Always 2.2/2.5/2.6 displaymanager Always sends "FreeWheel." Always 2.2/2.5/2.6 displaymanagerver Always sends "1.0." Always 2.2/2.5/2.6 tagid Identifier for specific ad placement or ad tag that was used to initiate the auction.  FreeWheel currently supports tagid solution majorly for third party SSP demand partners as a way of inventory package and mapping.  Requires publisher enablement Occasionally 2.2/2.5/2.6 bidfloor Minimum bid for this impression expressed in CPM. This is floor price for private auction (non-deal ID transaction). Occasionally 2.2/2.5/2.6 bidfloorcur Currency specified using ISO-4217 alpha codes. Occasionally 2.2/2.5/2.6 secure Flag to indicate if the impression requires secure HTTPS URL creative assets and markup, where 0 = non-secure, 1 = secure. Always 2.2/2.5/2.6 pmp A pmp object containing any private marketplace deals in effect for this impression. See PMP Object . Occasionally 2.2/2.5/2.6 ext.serverside Denote server-side calls   (default is 2) 2 = VAST fetch server-side all other events fired client-side. 3 = asset fetch and tracking pixels fired server-side. Always 2.2/2.5/2.6 Scenario VAST fetch Asset fetch Tracking event Imp.ext.serverside value 1 Server Client Client 2 2 Server Server Server 3 3 Server Server Client 2 4 Server Client Server 3 5 Client Client Client 1 Video Object Field Description Frequency of Fields Versions Supported mimes Content MIME types supported. Always 2.2/2.5/2.6 minduration Minimum video ad duration in seconds. Hardcoded to "1". Always 2.2/2.5/2.6 maxduration Maximum video ad duration in seconds. Always 2.2/2.5/2.6 protocols Array of supported video protocols. Always be "2, 3, 5, 6, 7, 8" unless specific demand partner or publisher doesn't support some of the VAST versions. 2 = VAST_2_0 3 = VAST_3_0 5 = VAST_2_0_WRAPPER 6 = VAST_3_0_WRAPPER 7 = VAST_4_0 8 = VAST_4_0_WRAPPER Always 2.2/2.5/2.6 w Width of the video player in device independent pixels (DIPS). Always 2.2/2.5/2.6 h Height of the video player in device independent pixels (DIPS). Always 2.2/2.5/2.6 podid Unique identifier indicating that an impression opportunity belongs to a video ad pod. If multiple impression opportunities within a bid request share the same podid, this indicates that those impression opportunities belong to the same video ad pod. FreeWheel currently support dynamic ad pod for OpenRTB 2.6. FreeWheel supports sending out a Dynamic Ad Pod bid request per ad break.  Occasionally  2.6 maxseq Indicates the maximum number of ads that may be served into a “dynamic” video ad pod (where the precise number of ads is not predetermined by the seller).  Occasionally 2.6 poddur Indicates the total amount of time in seconds that advertisers may fill for a “dynamic” video ad pod. Occasionally 2.6 placement Placement type for the impression. 1 In-Stream 2 In-Banner 3 In-Article 4 In-Feed 5 Interstitial/Slider/Floating Always 2.2/2.5/2.6 plcmt Placement type for the impression. IAB guideline  https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/main/AdCOM%20v1.0%20FINAL.md#list_plcmtsubtypesvideo 1 Instream 2 Accompanying content 3 Interstitial 4 No content/standalone Always   startdelay Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll ad placements. 0: Pre-Roll -1: Generic Mid-Roll -2: Generic Post-Roll Always 2.2/2.5/2.6 linearity Indicates if the impression must be linear, nonlinear, etc. If none specified, assume all are allowed. Always hardcoded as "1" (Linear / In-Stream) Always 2.2/2.5/2.6 battr Blocked creative attributes.  Always hardcoded to: 1,2,3,4,5,6,7,8,9,10,11,13,14 Always 2.2/2.5/2.6 minbitrate Minimum bit rate in Kbps. Occasionally 2.2/2.5/2.6 maxbitrate Maximum bit rate in Kbps. Occasionally 2.2/2.5/2.6 playbackmethod Playback methods that may be in use. If none are specified, any method may be used. 1 = Initiates on page load with sound on  2 = Initiates on page load with sound off by default 3 = Initiates on click with sound on  4 = Initiates on mouse-over with sound on  5 = Initiates on entering viewport with sound on  6 = Initiates on entering viewport with sound off by default Occasionally 2.2/2.5/2.6 playbackend The event that causes playback to end. 1 = On video completion or when terminated by User 2 = On Leaving viewport or when terminated by User 3 = On Leaving viewport continues as a floating/slider unit until video completion or when terminated by User Occasionally 2.2/2.5/2.6 api     List of supported API frameworks for this impression. Occasionally 2.2/2.5/2.6 Value Description 1 VPAID 1.0 2 VPAID 2.0 3 MRAID-1 4 ORMMA 5 MRAID-2 6 MRAID-3 7 OMID-1 Used for OM SDK support Site Object Field Description Frequency of Fields Versions Supported id ID generated by FreeWheel. Occasionally  2.2/2.5/2.6 domain Domain of the site. Occasionally 2.2/2.5/2.6 cat Array of IAB content categories of the site. List of categories and values can be found in section 6.1 in the OpenRTB spec: https://www.iab.com/wp-content/uploads/2015/06/OpenRTBAPISpecificationVersion2_2.pdf Occasionally 2.2/2.5/2.6 page URL of the page where the impression will be shown. Occasionally 2.2/2.5/2.6 publisher See Publisher Object . Always 2.2/2.5/2.6 content See Content Object . Occasionally  2.2/2.5/2.6 ext.inventorypartnerdomain When a site contains ad inventory that is owned by another partner - the site should list all domains for those partners via this directive. Pointer to the domain of the partner (of the site owner) with ownership of some portion of ad inventory on the site. The partner’s ads.txt file will be hosted here. Occasionally 2.2/2.5/2.6 App Object Field Description Frequency of Fields Versions Supported id ID generated by FreeWheel. Occasionally 2.2/2.5/2.6 Name App name Occasionally 2.2/2.5/2.6 ver Application version Occasionally 2.2/2.5/2.6 bundle A platform-specific application identifier intended to be unique to the app and independent of the exchange. On Android, this should be a bundle or package name (e.g., com.foo.mygame). On iOS, it is typically a numeric ID. Occasionally 2.2/2.5/2.6 publisher See Publisher Object Always 2.2/2.5/2.6 content See Content Object    2.2/2.5/2.6 storeurl App store URL for an installed app Occasionally 2.2/2.5/2.6 ext.inventorypartnerdomain When an app contains ad inventory that is owned by another partner - the app should list all domains for those partners via this directive. Pointer to the domain of the partner (of the app owner) with ownership of some portion of ad inventory on the app. The partner’s app-ads.txt file will be hosted here. Occasionally 2.2/2.5/2.6 Content Object Field Description Frequency of Fields Versions Supported id ID uniquely identifying the content.  Occasionally 2.2/2.5/2.6 title Content title. Video Examples: “Search Committee” (television), “A New Hope” (movie), or “Endgame” (made for web). Occasionally 2.2/2.5/2.6 series Content series. Video examples: “The Office” (television), “Star Wars” (movie), or “Arby ‘N’ The Chief” (made for web).   Occasionally 2.2/2.5/2.6 genre Genre that best describes the content (e.g., rock, pop, etc). Occasionally 2.5/2.6 cat Array of IAB content categories that describe the content producer. List of categories and values can be found in section 6.1 in the OpenRTB spec: https://www.iab.com/wp-content/uploads/2015/06/OpenRTBAPISpecificationVersion2_2.pdf Occasionally 2.2/2.5/2.6 prodq  Production quality. Always 2.5/2.6 keywords  Comma separated list of keywords describing the content. Occasionally 2.2/2.5/2.6 contentrating Content rating (e.g., MPAA) Occasionally 2.2/2.5/2.6 userrating  User rating of the content (e.g., number of stars, likes, etc.) Occasionally 2.2/2.5/2.6 livestream 0 = not live, 1 = content is live (e.g., stream, live blog). Occasionally 2.2/2.5/2.6 producer  See Producer Object Occasionally 2.2/2.5/2.6 len  Length of content in seconds Occasionally 2.2/2.5/2.6 qamediarating Media rating per IQG guidelines Occasionally 2.2/2.5/2.6 language Content language using ISO-639-1-alpha-2. Occasionally 2.2/2.5/2.6 network Details about the network the content is on. Introduced on OpenRTB 2.6 version. See Network Object. Occasionally 2.6 channel Details about the channel the content is on. Introduced on OpenRTB 2.6 version. See Channel Object. Occasionally 2.6 ext.channel Details about the network the content is on. Occasionally 2.5 ext.network Details about the channel the content is on. Occasionally 2.5 Device Object Field Description Frequency of Fields Versions Supported ua Browser user agent string. Occasionally 2.2/2.5/2.6 sua Structured user agent information defined by a UserAgent object (see UserAgent object). If both ‘ua’ and ‘sua’ are present in the bid request, ‘sua’ should be considered the more accurate representation of the device attributes. This is because the ‘ua’ may contain a frozen or reduced user agent string. Occasionally 2.6 ip IPv4 address closest to device. Occasionally 2.2/2.5/2.6 geo   See Geo Object   2.2/2.5/2.6 lmt “Limit Ad Tracking” signal commercially endorsed (e.g., iOS, Android), where 0 = tracking is unrestricted, 1 = tracking must be limited per commercial guidelines. Occasionally 2.5/2.6 ipv6 IP address closest to device as IPv6 Occasionally 2.2/2.5/2.6 language Browser language using ISO-639-1-alpha-2. Occasionally 2.2/2.5/2.6 make Device make (e.g., “Apple”). Occasionally 2.2/2.5/2.6 model  Device model (e.g., “iPhone”). Occasionally 2.2/2.5/2.6 os  Device operating system (e.g., “iOS”). Always 2.2/2.5/2.6 devicetype The general type of device. Supported device type list: 2 = Personal computer 3 = Connected TV 4 = Phone 5 = Tablet 7 = Set top box Always 2.2/2.5/2.6 ifa  ID sanctioned for advertiser use in the clear (i.e., not hashed). Always 2.2/2.5/2.6 ext.ifa_type In addition to an IFA, ad and measurement platforms need to identify the source of the IFA, whether that is device-generated (and therefore used across apps) or whether it is a publisher provided IFA, or a temporary/session IFA. Without this context, the usefulness of the IFA is limited. The types of IFA are Device, Publisher (including apps), SSP and Session. The following are supported values for the ifa_type parameter: dpid - the generic “device provided id”, but based on historical usage, common device type specific values can be used. rida - Roku id aaid - Android id idfa - Apple id afai - Amazon Fire id msai - Microsoft id ppid - publisher provided id sessionid - session id / synthetic id  tifa - Tizen Identifier For Advertising. It is an Advertising Identifier introduced by Samsung Ads specifically for advertising purposes on Samsung Always 2.5/2.6 ext.truncated_ip Indicates whether the IP address in the  device.ip  field is truncated.  1  = truncated  0  = not truncated.  Occasionally 2.5/2.6 ext.lmt “Limit Ad Tracking” signal commercially endorsed (e.g., iOS, Android), where 0 = tracking is unrestricted, 1 = tracking must be limited per commercial guidelines. Occasionally 2.2 ext.atts   (iOS Only) An integer passed to represent the app's app tracking authorization status, where 0 = not determined 1 = restricted 2 = denied 3 = authorized Occasionally 2.2/2.5/2.6 ext.ifv IDFV of the device in that publisher.  It is a n alphanumeric string that uniquely identifies a device to the app’s vendor. The  IDFV  is the same for apps from the same vendor but different across vendors. If the IDFA is not available, DSPs require an alternative, limited-scope identifier in order to provide basic frequency capping functionality to advertisers, which is IDFV. Occasionally 2.2/2.5/2.6 ext.sua Structured user agent information defined by a UserAgent object. If both ‘ua’ and ‘sua’ are present in the bid request, ‘sua’ should be considered the more accurate representation of the device attributes. This is because the ‘ua’ may contain a frozen or reduced user agent string. Occasionally 2.2/2.5 User Object Field Description Frequency of Fields Versions Supported id Exchange-specific ID for the user. Occasionally 2.2/2.5/2.6 buyeruid Buyer-specific ID for the user as mapped by the exchange for the buyer. Occasionally 2.2/2.5/2.6 ext.consent It is an optional string that contains the data structure developed by the GDPR Consent Working Group under the auspices of IAB Europe. Occasionally 2.2 & 2.5 ext.consented_providers_settings.consented_providers For DV360 only - Google Consented Providers Solution Occasionally 2.2 & 2.5 ext.eids Extended identifiers support in the OpenRTB specification allows buyers to use audience data in real-time bidding. Below fields are supported: ext.eids.source: Source or technology provider responsible for the set of included IDs. Expressed as a top-level domain. ext.eids.uids: Array of extended ID UID objects from the given  source .  ext.eids.uids.id : Cookie or platform-native identifier. ext.eids.uids. rtipartner Occasionally 2.2 &2.5 ext.limited_ads For DV360 only Occasionally 2.2 & 2.5 Publisher Object Field Description Frequency of Fields Versions Supported id Exchange-specific publisher ID. Always 2.2/2.5/2.6 name Publisher name Always 2.2/2.5/2.6 Producer Object Field Description Frequency of Fields Versions Supported name Content producer or originator name (e.g., “Warner Bros”). Occasionally 2.2 / 2.5 / 2.6 Geo Object Field Description Frequency of Fields Versions Supported lat Latitude from -90.0 to +90.0, where negative is south.   Occasionally 2.2 / 2.5 / 2.6 lon Longitude from -180.0 to +180.0, where negative is west. Occasionally 2.2 / 2.5 / 2.6 country Country code using ISO-3166-1-alpha-3. Occasionally 2.2 / 2.5 / 2.6 zip Zip or postal code. Occasionally 2.2 / 2.5 / 2.6 Data Object Field Description Frequency of Fields Versions Supported ext.segtax The ID for a taxonomy that is registered centrally. Occasionally 2.2 / 2.5 / 2.6 segment Segment Object Field Description Frequency of Fields Versions Supported id ID of the data segment specific to the data provider. Occasionally 2.2 / 2.5 / 2.6 Channel (v2.6) Field Description Frequency of Fields Versions Supported name Channel the content is on (e.g., a local channel like “WABC-TV") Occasionally 2.6 Network (v2.6) Field Description Frequency of Fields Versions Supported name Channel the content is on (e.g., a local channel like “WABC-TV") Occasionally 2.6 UserAgent (v2.6) Field Description Frequency of Fields Versions Supported browsers Each BrandVersion object identifies a browser or similar software component. Implementers should send brands and versions derived from the Sec-CH-UA-Full-Version-List header*. Occasionally 2.6 platform A BrandVersion object that identifies the user agent’s execution platform / OS. Implementers should send a brand derived from the Sec-CH-UA-Platform header, and version derived from the Sec-CH-UAPlatform-Version header *. Occasionally 2.6 mobile 1 if the agent prefers a “mobile” version of the content, if available, i.e. optimized for small screens or touch input. 0 if the agent prefers the “desktop” or “full” content. Implementers should derive this value from the Sec-CH-UAMobile header *. Occasionally 2.6 architecture Device’s major binary architecture, e.g. “x86” or “arm”. Implementers should retrieve this value from the Sec-CH-UA-Arch header*. Occasionally 2.6 model Device model. Implementers should retrieve this value from the Sec-CH-UAModel header*. Occasionally 2.6 source The source of data used to create this object. Occasionally 2.6 Source (v2.5) Field Description Frequency of Fields Versions Supported ext.schain This has to be enabled to receive it. Please reach out to your account representative if this is something your bidder would like to process complete Flag indicating whether the chain contains all nodes involved in the transaction leading back to the owner of the site, app, or other medium of the inventory, where 0 = no, 1 = yes. nodes.asi The canonical domain name of the SSP, Exchange, Header Wrapper, etc., system that bidders connect to. nodes.sid The identifier associated with the seller or reseller account within the advertising system. nodes.hp Indicates whether this node will be involved in the flow of payment for the inventory. ver Version of the supply chain specification in use, in the format of “major.minor”. For example, for version 1.0 of the spec, use the string “1.0”. Occasionally 2.5/2.6 Regulation Object Field Description Frequency of Fields Versions Supported coppa Flag indicating if this request is subject to the COPPA regulations established by the USA FTC, where 0 = no, 1 = yes Occasionally 2.2/2.5/2.6 ext.us_privacy URL-encoded US Privacy string format as specified above. Occasionally 2.2/2.5/2.6 ext.gdpr Signal whether or not the request is subject to GDPR regulations. 0 = No, 1 = Yes Occasionally 2.2/2.5/2.6 ext.gpp GPP string and GPP sid string from publisher, indicates GPP info.  Occasionally 2.2/2.5/2.6 PMP Object Field Description Frequency of Fields Versions Supported private_auction Indicator of auction eligibility to seats named in the direct deals object. A value of 1 indicates that only bids for the enumerated deals will be allowed to serve. A value of 0 (or unspecified) indicates that open market bids are welcome as well Always 2.2/2.5/2.6 deals Array of deal objects that convey the specific deals applicable to this impression. Occasionally 2.2/2.5/2.6 Direct Deals Object Field Description Frequency of Fields Versions Supported id A unique identifier for the direct deal. Always 2.2/2.5/2.6 bidfloor Minimum bid for this impression expressed in CPM. Always 2.2/2.5/2.6 bidfloorcur Currency specified using ISO-4217 alpha codes.  Always 2.2/2.5/2.6 wseat Whitelist of buyer seats (e.g., advertisers, agencies) allowed to bid on this deal. Occasionally 2.2/2.5/2.6 at Auction type of the deal, where 1 = First Price, 2 = Second Price, 3 = fixed price (the value passed in bidfloor is the agreed upon deal price).  Always 2.2/2.5/2.6 ext.maxduration Included for all deal types except for Programmatic Guaranteed (which do not have an option to configure max ad duration).  This field allows demand partners to have an accurate understanding of max ad duration allowed for this deal to prevent the bid from being filtered due to the duration of the creative. This may differ from the max ad duration in the video.maxduration field. Occasionally 2.2/2.5/2.6 ext.freewheel_keyvalues Custom key values that can be static or dynamic that are passed in the bid request by our publishers on individual deals Occasionally   2.2/2.5/2.6 Bid Request Examples Programmatic Guaranteed Bid Request Example { "app": {   "bundle": “G1234567”,   "content": {    "contentrating": "TV-PG",    "genre": "reality",    "livestream": 1,    "prodq": 1   },   "id": “1234567”,   "name": "Samsung TV Plus",   "publisher": {    "id": “98765”,    "name": “EXAMPLE Publisher, LLC"   },   "storeurl": "https://www.samsung.com/us/appstore/app/G1234567” }, "at": 2, "cur": [   "USD",   "CAD",   "SEK",   "PEN",   "CZK",   "DKK",   "UYU",   "COP",   "RSD",   "GBP",   "AUD",   "EUR",   "BRL",   "PLN",   "CHF",   "NOK",   "JPY",   "ARS",   "HUF",   "CLP",   "MXN" ], "device": {   "devicetype": 3,   "ext": {    "ifa_type": "tifa"   },   "geo": {    "country": "USA",    "zip": “12345”   },   "ifa": "2c514132-1111-f11a-afe1-1d1aa111111a",   "ip": "172.11.11.1”,   "lmt": 0,   "make": "Samsung",   "os": "tizen",   "ua": "Mozilla/5.0 (SMART-TV; Linux; Tizen 5.5) AppleWebKit/538.1 (KHTML, like Gecko) Version/5.5 TV Safari/538.1 STvPlus/1bcd11fd11111fe1dfd1fb236203c1f0" }, "id": "o01f1-1731052953138871111-ABC-ABC-11-53782911-1”, "imp": [   {    "displaymanager": "FreeWheel",    "displaymanagerver": "1.0",    "ext": {     "serverside": 2    },    "id": "0",    "pmp": {     "deals": [      {       "at": 3,       "bidfloor": 30.11,       "bidfloorcur": "USD",       "ext": {        "guaranteed": 1       },       "id": "ABC-ABC-11",       "wseat": [        "1234”       ]      }     ],     "private_auction": 1    },    "secure": 1,    "video": {     "battr": [      1,      2,      3,      4,      5,      6,      7,      8,      9,      10,      11,      13,      14     ],     "h": 1080,     "linearity": 1,     "maxduration": 30,     "mimes": [      "application/xml",      "video/mp4"     ],     "minduration": 1,     "placement": 1,     "playbackend": 1,     "playbackmethod": [      1     ],     "plcmt": 1,     "protocols": [      2,      3,      5,      6,      7,      8,      11,      12,      13,      14     ],     "startdelay": -1,     "w": 1920    }   } ], "regs": {   "ext": {    "us_privacy": "1YNY"   } }, "source": {   "ext": {    "schain": {     "complete": 1,     "nodes": [      {       "asi": "freewheel.tv",       "hp": 1,       "sid": "98765”      }     ],     "ver": "1.0"    }   } }, "test": 0, "tmax": 200, "user": {} } Non-Programmatic Guaranteed Bid Request Example { "at": 2, "cur": [   "USD",   "CAD",   "SEK",   "PEN",   "CZK",   "DKK",   "UYU",   "COP",   "RSD",   "GBP",   "AUD",   "EUR",   "BRL",   "PLN",   "CHF",   "NOK",   "JPY",   "ARS",   "HUF",   "CLP",   "MXN" ], "device": {   "devicetype": 2,   "ext": {    "ifa_type": "sessionid",    "lmt": 0   },   "geo": {    "country": "USA",    "zip": "12345”   },   "ifa": "ab58df85-e111-1111-cbee-84dcd7800b67",   "ip": "100.14.12.34”,   "make": "Apple",   "os": "mac os x",   "ua": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.2 Safari/605.1.15" }, "ext": {   "schain": {    "complete": 1,    "nodes": [     {      "asi": "freewheel.tv",      "hp": 1,      "sid": “123456”     }    ],    "ver": "1.0"   } }, "id": "eba80-1735673601669298111-72-123456-preroll_1-1-ABC-EFG-00001", "imp": [   {    "bidfloor": 10,    "bidfloorcur": "USD",    "displaymanager": "FreeWheel",    "displaymanagerver": "1.0",    "ext": {     "serverside": 2    },    "id": "1-1",    "pmp": {     "deals": [      {       "at": 1,       "bidfloor": 30,       "bidfloorcur": "USD",       "id": "ABC-EFG-00001"      }     ],     "private_auction": 1    },    "secure": 1,    "video": {     "api": [      7     ],     "battr": [      1,      2,      3,      4,      5,      6,      7,      8,      9,      10,      11,      13,      14     ],     "h": 720,     "linearity": 1,     "maxduration": 15,     "mimes": [      "application/x-mpegurl",      "application/xml",      "text/html",      "video/m4v",      "video/mov",      "video/mp4"     ],     "minduration": 1,     "placement": 1,     "playbackend": 1,     "playbackmethod": [      1     ],     "plcmt": 1,     "protocols": [      2,      3,      5,      6,      7,      8     ],     "startdelay": 0,     "w": 1280    }   } ], "regs": {   "ext": {    "gdpr": 0,    "us_privacy": "1---"   } }, "site": {   "content": {    "contentrating": "Unrated",    "ext": {     "prodq": 1    },    "len": 600,    "livestream": 1   },   "domain": "www.POI.com",   "id": "134300”,   "publisher": {    "id": "123456",    "name": “POIMNB, Inc."   } }, "test": 0, "tmax": 200, "user": {   "id": "ab58df85-e111-1111-cbee-84dcd7800b67" } } Non-Programmatic Guaranteed Bid Request with Dynamic Podding Example { "app": { "bundle": "G1234567", "content": { "channel": { "name": "pop" }, "contentrating": "TV-14", "genre": "Mystery", "language": "en", "len": 123, "livestream": 1, "network": { "name": "pop" }, "prodq": 1 }, "id": "16019700", "name": "Samsung TV Plus", "publisher": { "id": "98765", "name": "EXAMPLE Publisher, LLC" }, "storeurl": "https://www.samsung.com/us/appstore/app/G1234567" }, "at": 2, "cur": [ "USD", "CAD", "SEK", "PEN", "CZK", "DKK", "UYU", "COP", "RSD", "GBP", "AUD", "EUR", "NZD", "BRL", "PLN", "CHF", "NOK", "JPY", "ARS", "HUF", "CLP", "MXN" ], "device": { "devicetype": 3, "ext": { "ifa_type": "aaid" }, "geo": { "country": "USA", "zip": "85018" }, "ifa": "2c514132-1111-f11a-afe1-1d1aa111111a", "ip": "172.11.11.1", "lmt": 0, "os": "android", "ua": "Mozilla/5.0 (SMART-TV; Linux; Tizen 5.5) AppleWebKit/538.1 (KHTML, like Gecko) Version/5.5 TV Safari/538.1 STvPlus/1bcd11fd11111fe1dfd1fb236203c1f0" }, "id": "o01f1-1731052953138871111-ABC-ABC-11-53782911-2", "imp": [ { "bidfloor": 8, "bidfloorcur": "USD", "displaymanager": "FreeWheel", "displaymanagerver": "1.0", "ext": { "serverside": 2 }, "id": "1-1", "pmp": { "deals": [ { "at": 1, "bidfloor": 12, "bidfloorcur": "USD", "id": "ABC-ABC-00001" } ], "private_auction": 1 }, "secure": 1, "video": { "api": [ 7 ], "battr": [ 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14 ], "h": 720, "linearity": 1, "maxduration": 60, "maxseq": 3, "mimes": [ "application/xml", "video/mp4" ], "minduration": 1, "placement": 1, "playbackend": 1, "playbackmethod": [ 1 ], "plcmt": 1, "poddur": 60, "podid": "midroll_1", "protocols": [ 2, 3, 5, 6, 7, 8 ], "startdelay": -1, "w": 1280 } } ], "regs": { "coppa": 0 }, "source": { "ext": { "schain": { "complete": 1, "nodes": [ { "asi": "freewheel.tv", "hp": 1, "sid": "1234-567" } ], "ver": "1.0" } } }, "test": 0, "tmax": 600 }