--- title: "About External Integrations" canonical: "https://hub.freewheel.tv/space/OS/114622564/About%20External%20Integrations" format: markdown --- Overview OneStrata's third-party integrations simplify the digital buying process by providing a single place to enter media schedule information and receive delivery metrics.  Direct integrations with external providers connect OneStrata to the rest of an agency's ad tech stack, help eliminate data duplication, and reduce the burden of maintaining data integrity across multiple systems. External Integration Terms and Concepts This section contains information about terms and concepts related to external integrations in OneStrata. Provider Types and Providers The following table describes the external integration provider types and providers available in OneStrata: Provider Type Provider OneStrata Entity to External Entity Linking Recommended Documentation Ad Server Campaign Manager 360 (CM360) OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement Manage CM360 Integrations Innovid (formerly Flashtalking) OneStrata campaign → Innovid campaign OneStrata Ad Placement → Innovid placement Manage Innovid Integrations Ad Verification IAS (Integral Ad Science) OneStrata Ad Placement → CM360 placement with IAS tag OneStrata Ad Placement → Innovid placement IAS tag Manage IAS Integrations DSP Buyer Cloud (formerly FreeWheel DSP) OneStrata Client → Buyer Cloud advertiser OneStrata Cost Line → Buyer Cloud campaign Manage Buyer Cloud Integrations Display & Video 360 (DV360) OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order Manage DV360 Integrations The Trade Desk OneStrata Cost Line → The Trade Desk campaign Manage The Trade Desk Integrations Search Google Ads OneStrata Cost Line → Google Ads campaign Manage Google Ads Integrations Social Meta OneStrata Cost Line → Meta campaign Manage Meta Integrations External Link Types The following table describes the types of linking between OneStrata entities and external entities: OneStrata Entity Provider Type Linkable External Entity Recommended Documentation Campaign Ad Server CM360 campaign Innovid campaign Manage Linked Campaigns DSP DV360 campaign Ad Placement Ad Server CM360 placement Innovid placement Manage Linked Ad Placements Ad Verification CM360 placement with IAS tag Innovid placement with IAS tag Add IAS Verification to an Ad Placement . Cost Line DSP Buyer Cloud campaign DV360 insertion order The Trade Desk camapign Manage Linked Cost Lines Search Google Ads campaign Social Meta campaign Budget The term budget is used frequently throughout the OneStrata platform and documentation, especially in sections related to external integrations. When  budget is used to describe a Cost Line linked to an external entity, the budget of a Cost Line refers to that Cost Line's committed Vendor Net Cost (VC) value. Delivery Data OneStrata retrieves and displays delivery metrics for Ad Placements and Cost Lines linked to an external provider, helping users understand how their campaigns are performing. The following table provides information about delivery data retrieval frequency: Item Description Data retrieval frequency Depends on how the external integration is configured. The data retrieval frequency options are: Daily: Delivery data is automatically retrieved every 24 hours, at midnight UTC. Manual: Delivery data is only retrieved when manually requested. Data latency After the delivery data is retrieved from the external provider, it is added to the OneStrata data warehouse for additional processing. Data is retrieved from the data warehouse and made available in the OneStrata UI approximately every 30 minutes, on the half hour and hour.  Delivery data is displayed in the following locations: UI Location Provider Type Description External Integrations dashboard DSP Pacing chart : A visualization of the total budget or impressions delivered over the duration of the campaign, summed over all DSP providers assigned to at least one Cost Line in the campaign. DSP Achievement bars : For each provider assigned to at least one Cost Line in the campaign, a visualization of the budget or impressions delivered to-date, relative to the committed budget or impressions. Search Social Standard Actualization grid Margin Actualization grid Ad Server 3rd Party Cost column: The delivery cost, as calculated by the system. 3rd Party Units column: The number of units delivered, as retrieved from the Ad Server provider. Ad Verification Verified Units column: The number of verified units delivered, as retrieved from the Ad Verification provider. Variance column: The difference between the 3rd Party Units value and the Verified Units value. DSP Site Cost column: The delivery cost, as retrieved from the DSP, Search, or Social provider. Site Units column: The number of units delivered, as retrieved from the DSP, Search, or Social provider. Search Social OneStrata Analytics For a full list of delivery-related dimensions and measures, see the Delivery table in the OneStrata Analytics data dictionary . Supplier Linking and Mapping Suppliers create an important connection between OneStrata and an external provider platform, enabling data flow across systems. For Ad Server providers, there are two levels of Supplier linking and mapping: An Ad Server provider is linked to one or more Suppliers. A Supplier is mapped to an ad server site. For programmatic (DSP, Search, or Social) providers, there is one level of Supplier linking: A programmatic provider is linked to one or more Suppliers. Supplier linking and mapping is managed through Credential records. For more information, see  Manage Supplier Linking and Mapping . Supplier Linking and Mapping Relationships The following table describes the Supplier linking and mapping relationships: Provider Type Provider Supplier Linking Supplier Mapping Ad Server CM360 CM360 is linked to one or more OneStrata Suppliers. A OneStrata Supplier is mapped to a CM360 site. Innovid Innovid is linked to one or more OneStrata Suppliers. A OneStrata Supplier is mapped to an Innovid site. Ad Verification IAS N/A N/A DSP Buyer Cloud Buyer Cloud is linked to one or more Suppliers. N/A DV360 DV360 is linked to one or more Suppliers. The Trade Desk The Trade Desk is linked to one or more Suppliers. Search Google Ads Google Ads is linked to one or more Suppliers. Social Meta Meta is linked to one or more Suppliers. Supplier Linking and Mapping Purpose Depending on the provider type, the role of the linked/mapped Supplier(s) is different: Provider Type Linking / Mapping Purpose Ad Server Provider → Supplier Multiple Ad Server providers cannot be linked to the same Supplier. The provider-to-Supplier linking is used for the fee assignment of ad serving costs. When adding a fee to the media schedule to represent ad serving costs, the Supplier of the Assigned fee should be the same as the Supplier linked to the Ad Server provider. Supplier → Ad server site A Supplier can be mapped to more than one ad server site, if each site is from a different provider. A Supplier cannot be mapped to more than one site from the same Ad Server provider. When linking an Ad Placement to an ad server placement, the Supplier-to-site mapping ensures that the right ad server site is used for the ad server placement: OneStrata Ad Placement → Ad server placement Supplier of Ad Placement → Site of ad server placement DSP Provider → Supplier Linking a programmatic provider to a OneStrata Supplier means that any Cost Lines with that Supplier can be connected to that provider. For example, if "YourTown" is linked to Buyer Cloud, any committed Cost Line with YourTown as a Supplier is available on the DSP dashboard for Buyer Cloud, and can be linked to a Buyer Cloud campaign. Search Social