--- title: "Search Integrations" canonical: "https://hub.freewheel.tv/space/OS/114524399/Search%20Integrations" format: markdown --- Overview OneStrata's search integrations enable a simplified search advertising buying workflow: Description Create a Credential record for a Search provider, making sure to link a Supplier to the record Build and commit a media schedule in OneStrata. Cost Lines with a Supplier linked to a Search provider become available on the Search dashboard. On the Search dashboard, link a Cost Line to a new or existing external Search provider entity. Within the search advertising platform, customize the linked entity as desired. In OneStrata, view delivery metrics from the linked entity: Site Cost column: The delivery cost, as retrieved from the Search provider. Site Units column: The number of units delivered, as retrieved from the Search provider. Search Providers The following table lists the available Search providers and describes the mapping of OneStrata Cost Lines to linked Search provider entities: Provider OneStrata Entity to External Entity Linking Recommended Documentation Google Ads OneStrata Cost Line → Google Ads campaign Manage Google Ads Integrations Search Dashboard On the Search dashboard, users can manage their Search integration and link Cost Lines to campaigns within a connected Search provider. Once linked, the identifier of the search campaign—as used by the Search provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and search advertising teams. Access the Search Dashboard The Search dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a Search provider. There are two ways to access the Search dashboard, depending on how many  provider types have been assigned to the campaign overall: Assigned Provider Types Action The only provider type is Search Go to the campaign's External Integrations tab, which opens directly onto the Search dashboard. There is more than one provider type Navigate to the campaign's External Integrations tab, which opens the External Integrations Dashboard. In the Search widget, select the desired Search provider. Search Dashboard UI Elements The Search dashboard contains the following elements: Item Description Campaign header The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings. For more information, see Campaign Header Reference . Provider Login section View and manage the connection to the Ad Server provider: Provider connection status: Not Connected : The user is not logged in to the provider Connected : The user is logged in to the provider and the External Integration login credentials are displayed. The  Log In  /  Log Out  button Log In  button:  Click to log in to the provider Log Out  button:  Click to log out from the provider Campaign Details section View information about the linked search campaign, if any. Advertiser Names : The name of the linked Search advertiser(s). Advertiser IDs : The external identifier of the linked Search advertiser(s). Campaign Duration  section View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining. Search grid A list of committed Cost Lines that can be, or have been, linked to a search campaign. For more information, see Search Grid Reference . Row action icon (three vertical dots) For a Cost Line, select the row action icon to: Create : Link the Cost Line to a new search campaign. Link : Link the Cost Line to an existing search campaign. For a linked search campaign, select the row action to: Update : Update the search campaign linked to the Cost Line. Unlink : Unlink the search campaign from the Cost Line. View : View details about the linked search campaign. Search Grid Reference The Search grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external search advertising campaign. The table below describes the Search grid columns: Column Name Description Item Type The type of the Search grid line: Cost Line : Any type of media buy line (a Cost Package line, Media Package line, or Placement line) is a Cost Line. Campaign : A campaign in the Search provider. Status The status of the Search grid line. For Cost Lines: Not Uploaded : The Cost Line is not linked to a search campaign. Uploaded : The Cost Line is linked to a search campaign. For search campaigns: Linked : The search campaign is linked to a Cost Line. Name Name : The name of the Search grid line. For Cost Lines, this value is populated from the corresponding Schedule grid line. For search campaigns, this value is populated from the Search provider. ID : For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line. EID (External ID): For search campaigns, the identifier for the campaign used by the Search provider. Start Date For Cost Lines only, the start date of the Search grid line. End Date For Cost Lines only, the end date of the Search grid line. Budget The budget of the Search grid line. For a Cost Line, this value is its committed Vendor Net Cost. For a search campaign created with a daily budget, this value is the calculated budget. "Calculated budget" is the daily budget of the campaign multiplied by the number of days in the Cost Line that the campaign is linked to. The number of days in the Cost Line is the number of days from the Cost Line's start date to its end date, inclusive. Units For Cost Lines only, the number of units being purchased for the Search grid line. Last Upload For search campaigns only, the date that the campaign was most recently uploaded (linked or updated). Row Action icon See Row Action icon above.