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title: "External Integration Fields"
canonical: "https://hub.freewheel.tv/space/OS/114425871/External%20Integration%20Fields"
format: markdown
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Overview This page contains details about the values that are passed between OneStrata and its external integration providers. Data Sent To External Integration Providers This section describes the values that are sent from OneStrata to external integration providers during external entity creation. For a table of external entities that can be created from and linked OneStrata entities, see  External Link Types .   OneStrata ID Values Depending on the external integration provider, OneStrata identifier values are passed to the provider when an entity in that provider is created from OneStrata.  These values help users in the external provider platform match their entities with OneStrata entities, similar to how OneStrata's  External ID  fields help OneStrata users match OneStrata entities with external entities. For example, in Buyer Cloud, the campaign-level  Strata Invoice ID  field contains OneStrata estimate and Cost Line identifiers, providing an easy way for a Buyer Cloud user to identify the OneStrata estimate and Cost Line associated with that Buyer Cloud campaign. OneStrata ID Value Availability For each external integration provider, the following table lists whether or not OneStrata identifier value(s) are passed to the provider: Provider Type Provider OneStrata ID Value(s) Are Passed to Provider Ad Server CM360 Innovid Ad Verification IAS  - No IAS field to pass an ID to DSP Buyer Cloud DV360 The Trade Desk  - No TTD field to pass an ID to Search Google Ads - No Google Ads field to pass an ID to Social Meta - No Meta field to pass an ID to OneStrata ID Value Mapping The following table describes which OneStrata identifier values are passed to which provider, and where that value is passed in the external platform: Provider Type Provider When Passed Values Ad Server CM360 When linking a OneStrata campaign to a new CM360 campaign Value that is passed from OneStrata: <OneStrata Campaign ID> CM360 campaign-level field(s) that the value is passed to: Billing Invoice Code External ID  (if enabled in CM360) When linking a OneStrata Ad Placement to a new CM360 placement Value that is passed from OneStrata: <OneStrata Cost Line ID> - <OneStrata Ad Placement ID> CM360 placement-level field(s) that the value is passed to: Comments External ID  (if enabled in CM360) Innovid When linking a OneStrata campaign to a new Innovid campaign Value that is passed from OneStrata: <OneStrata Campaign ID> Innovid campaign-level field that the value is passed to: Third Party ID When linking a OneStrata Ad Placement to a new Innovid placement Value that is passed from OneStrata: <OneStrata Cost Line ID> - <OneStrata Ad Placement ID> Innovid placement-level field that the value is passed to: Third Party ID DSP Buyer Cloud When linking a OneStrata Cost Line to a new Buyer Cloud campaign Value that is passed from OneStrata: <OneStrata Cost Line ID> Buyer Cloud campaign-level field that the value is passed to: Alternative ID Value that is passed from OneStrata: <OneStrata Estimate External ID> - <OneStrata Cost Line ID> If the Cost Line is linked to an estimate that does not have an external ID, only  <OneStrata Cost Line ID>  is passed. Buyer Cloud campaign-level field that the value is passed to: Strata Invoice ID DV360 When linking a OneStrata campaign to a new DV360 campaign For each Cost Line in the OneStrata campaign with a Supplier linked to DV360, this value is passed from OneStrata: <OneStrata Cost Line ID> DV360 campaign budget segment-level field that the value is passed to: Invoice Grouping ID External Budget ID When linking a OneStrata Cost Line to a new DV360 insertion order Value that is passed from OneStrata: <OneStrata Cost Line ID> DV360 insertion order-level field that the value is passed to: Integration Code External Provider-Specific Values Depending on the external integration provider, different values are required when creating a new external entity in that provider from OneStrata: Provider Type Provider Documentation Ad Server CM360 See  Link an Ad Placement to a New External Placement . Innovid See  Link an Ad Placement to a New External Placement . Ad Verification IAS N/A DSP Buyer Cloud See  Link a Cost Line to a New Buyer Cloud Campaign . DV360 See  Link a Cost Line to a New DV360 Insertion Order The Trade Desk See  Link a Cost Line to a New Campaign in The Trade Desk Search Google Ads See  Link a Cost Line to a New Google Ads Campaign Social Meta See  Link a Cost Line to a New Meta Campaign Data Retrieved from External Integration Providers This section describes the values that OneStrata retrieves from external integration providers. These values are available on the Actualization grids, in Analytics, and in Data Warehouse. External Delivery Metrics The following table describes the delivery metrics that can or cannot be retrieved from external integration providers: Ad Server DSP Search Social OneStrata Field Name CM360 Innovid Buyer Cloud DV360 The Trade Desk Google Ads Meta Clicks Emails Sent Impressions Post Click Conversions Post View Conversions Video 25% Views Video 50% Views Video 75% Views Video 100% Views Video Rate 25% Video Rate 50% Video Rate 75% Video Rate 100% Video Views Viewable Impressions Visits External Delivery Metric Mapping For the delivery metrics that can be retrieved from external integration providers, the following table provides a mapping from the metric's name in OneStrata to the metric's name in the external platform: OneStrata Field Name Provider Type Provider External Integration Provider Field Name Clicks Ad Server CM360 Clicks Innovid clicks DSP Buyer Cloud, DV360, The Trade Desk Clicks Search Google Ads metrics.clicks Social Meta clicks Impressions Ad Server CM360 Impressions Innovid impressionsDelivered DSP Buyer Cloud, DV360, The Trade Desk Impressions Search Google Ads metrics.impressions Social Meta impressions Post Click Conversions Ad Server CM360 Click-through Conversions DSP Buyer Cloud Conversions DV360 Total Conversions The Trade Desk Click Conversion Search Google Ads metrics.conversions Post View Conversions Ad Server CM360 View-through Conversions DSP Buyer Cloud Viewthrough Conversions DV360 Total Conversions The Trade Desk VIew-through Conversion Search Google Ads metrics.view_through_conversions Video 100% Views Ad Server CM360 Video Completions DSP The Trade Desk DoubleVerify IAB Video Viewable (4th Quartile) IAS Video Viewable Completed Views Video 25% Views Ad Server CM360 Video First Quartile Completions DSP The Trade Desk DoubleVerify IAB Video Viewable (1st Quartile) IAS Video Viewable 25% Complete Video 50% Views Ad Server CM360 Video Midpoints DSP The Trade Desk DoubleVerify IAB Video Viewable (2nd Quartile) IAS Video Viewable 50% Complete Video 75% Views Ad Server CM360 Video Third Quartile Completions DSP The Trade Desk DoubleVerify IAB Video Viewable (3rd Quartile) IAS Video Viewable 75% Complete Video Rate 100% DSP The Trade Desk DoubleVerify IAB Video Viewable (4th Quartile) Rate IAS Video Viewable Completed Views Rate Search Google Ads metrics.video_quartile_p100_rate Video Rate 25% DSP The Trade Desk DoubleVerify IAB Video Viewable (1st Quartile) Rate IAS Video Viewable 25% Completed Rate Search Google Ads metrics.video_quartile_p25_rate Video Rate 50% DSP The Trade Desk DoubleVerify IAB Video Viewable (2nd Quartile) Rate IAS Video Viewable 50% Completed Rate Search Google Ads metrics.video_quartile_p50_rate Video Rate 75% DSP The Trade Desk DoubleVerify IAB Video Viewable (3rd Quartile) Rate IAS Video Viewable 75% Completed Rate Search Google Ads metrics.video_quartile_p75_rate Video Views Ad Server CM360  Video Views DSP The Trade Desk DoubleVerify Video Impression Served Delivery Activity IAS Video Completed Views Search Google Ads metrics.video_views (from API v21) Viewable Impressions Ad Server CM360 Active View: Viewable Impressions Innovid viewableImpressions