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title: "Campaign Management Module"
canonical: "https://hub.freewheel.tv/space/OS/114130945/Campaign%20Management%20Module"
format: markdown
---
Overview The Campaign Management module helps users manage campaigns with streamlined and integrated workflows, from planning to buying through to actualization. Core Workflow In OneStrata, most advertising initiatives follow this core workflow: Media Campaigns Create a Media Campaign : Enter essential campaign-level planning information Schedules Create a Schedule Draft : Plan the tactical details of a campaign, like its placements and media packages Commit media schedule lines: Indicate within OneStrata that any lines on the media schedule are ready to move a planning stage to real state with financial implications Orders Manage Orders : Secure the inventory required for the campaign External Integrations Manage external integration partners: Traffic ad placements on ad servers and link Cost Lines to programmatic partners. Actualization Manage Actualization : Compare the media order with actual delivery metrics, and then push the actualized information to the integrated media finance system However, the exact steps and details will depend on how the OneStrata Enterprise or Agency has been configured. Training Materials