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title: "Social Integrations"
canonical: "https://hub.freewheel.tv/space/OS/113967186/Social%20Integrations"
format: markdown
---
Overview OneStrata's social integrations enable a simplified social advertising buying workflow: Description Create a Credential record for a Social provider. Build and commit a media schedule in OneStrata. Cost Lines with a Supplier linked to a Social provider become available on the Social dashboard. On the Social dashboard, link a Cost Line to a new or existing Social provider entity. Within the social advertising platform, customize the linked entity as desired. In OneStrata, on the Actualization grid, view delivery metrics from the linked entity: Site Cost  column: The delivery cost, as retrieved from the Social provider. Site Units  column:  The number of units delivered, as retrieved from the Social provider. Social Providers The following table lists the available Social providers and describes the mapping of OneStrata Cost Lines to linked Social provider entities: Provider OneStrata Entity to External Entity Linking Recommended Documentation Meta OneStrata Cost Line → Meta campaign Manage Meta Integrations Social Dashboard On the Social dashboard, users can manage their Social integration and link Cost Lines to campaigns within a connected Social provider. A Cost Line can be linked to a new social campaign that is created within OneStrata or to an existing social campaign. Once linked, the identifier of the social campaign—as used by the Social provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and social advertising teams. Access the Social Dashboard The Social dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier  linked to a Social provider . There are two ways to access the Social dashboard, depending on how many  provider types  have been assigned to the campaign overall: Assigned Provider Types Action The only provider type is Social Go to the campaign's  External Integrations  tab, which opens directly onto the Social dashboard. There is more than one provider type Go to the campaign's External Integrations tab, which opens the External Integrations dashboard. In the  Social  widget, select the desired Social provider. Social Dashboard UI Elements The Social dashboard contains the following elements: Item Description Campaign header The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings. For more information, see  Campaign Header Reference . Provider Login  section Provider connection status: Not Connected : The user is not logged in to the provider Connected : The user is logged in to the provider and the External Integration login credentials are displayed. The  Log In  /  Log Out  button Log In  button: Click to log in to the provider Log Out  button: Click to log out from the provider Campaign Details  section View information about the linked search campaign, if any. Advertiser Names : The name of the linked Social advertiser(s). Advertiser IDs : The external identifier of the linked Social advertiser(s). Campaign Duration  section View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining. Social grid A list of committed Cost Lines that can be, or have been, linked to a social campaign. For more information, see  Social Grid Reference . Row action  icon (three vertical dots) For a Cost Line, select the row action icon to: Create : Link the Cost Line to a new social campaign. Link : Link the Cost Line to an existing social campaign. For a linked social campaign, select the row action to: Update : Update the social campaign linked to the Cost Line. Unlink : Unlink the social campaign from the Cost Line. View : View details about the linked social campaign. Social Grid Reference The Social grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external social advertising campaign. The table below describes the Social grid columns: Column Name Description Item Type The type of the Social grid line: Cost Line : Any type of media buy line (a Cost Package line, Media Package line, or Placement line) is a Cost Line. Campaign : A campaign in the Social provider. Status The status of the Social grid line. For Cost Lines: Not Uploaded : The Cost Line is not linked to a social campaign. Uploaded : The Cost Line is linked to a social campaign. For social campaigns: Linked : The social campaign is linked to a Cost Line. Name Name : The name of the Social grid line. For Cost Lines, this value is populated from the corresponding Schedule grid line. For social campaigns, this value is populated from the Social provider. ID : For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line. EID  (External ID): For social campaigns, the identifier for the campaign used by the Social provider. Start Date For Cost Lines only, the start date of the Social grid line. End Date For Cost Lines only, the end date of the Social grid line. Budget The budget of the Social grid line. Units For Cost Lines only, the number of units being purchased for the Social grid line. Last Upload For social campaigns only, the date that the campaign was most recently uploaded (linked or updated). Row Action  icon See  Row Action  icon  above.