--- title: "Ad Server Integrations" canonical: "https://hub.freewheel.tv/space/OS/113803559/Ad%20Server%20Integrations" format: markdown --- Overview OneStrata's integrations with external ad servers enable a simplified ad trafficking workflow: Description Build and commit a media schedule in OneStrata. Cost Lines assigned to an Ad Server provider create Ad Placements on the Ad Server dashboard. On the Ad Server dashboard, link a OneStrata campaign to a new or existing campaign in the Ad Server provider. On the Ad Server dashboard, link an Ad Placement to a new or existing placement in the Ad Server provider. Within the ad server platform, customize the linked ad server placement as desired In OneStrata, view delivery metrics from the linked ad server placement: 3rd Party Cost column: The delivery cost, as calculated by the system. 3rd Party Units column: The number of units delivered, as retrieved from the Ad Server provider. Ad Server Providers The following table lists the available Ad Server providers and describes the mapping of OneStrata entities to linked Ad Server entities: Provider Type Provider OneStrata Entity to External Entity Linking Recommended Documentation Ad Server Campaign Manager 360 (CM360) OneStrata campaign → CM360 campaign OneStrata Ad Placement → CM360 placement Manage CM360 Integrations Innovid (formerly Flashtalking) OneStrata campaign → Innovid campaign OneStrata Ad Placement → Innovid placement Manage Innovid Integrations DSP Buyer Cloud (formerly FreeWheel DSP) OneStrata Client → Buyer Cloud advertiser OneStrata Cost Line → Buyer Cloud campaign Manage Buyer Cloud Integrations Display & Video 360 (DV360) OneStrata campaign → DV360 campaign OneStrata Cost Line → DV360 insertion order Manage DV360 Integrations The Trade Desk OneStrata Cost Line → The Trade Desk campaign Manage The Trade Desk Integrations Search Google Ads OneStrata Cost Line → Google Ads campaign Manage Google Ads Integrations Social Meta OneStrata Cost Line → Meta campaign Manage Meta Integrations Service Types Ad Server providers have two service types, ad serving and tracking: Provider Type Service Type Description Ad Server Ad Serving Ad Placements are uploaded to the ad server campaign with their actual Format and Format Dimension values. Tracking Ad Placements are uploaded to the ad server campaign as a 1x1 pixel tracker, regardless of the listed Format and Format Dimension values. Ad Placement Types An Ad Placement can be placed in different ways, depending on the selected Ad Server provider and service type: Ad Server Provider Service Type Ad Placement Type CM360 Ad Serving Display In-Stream Video In-Stream Audio Tracking Display (1x1) In-Stream Video (Any) In-Stream Audio (Any) Innovid (formerly Flashtalking) Ad Serving HTML VAST Native Audio Tracking Pixel Multi-Tracker Ad Server Dashboard Access the Ad Server Dashboard The Ad Server dashboard is only available if a campaign contains at least one Ad Placement (a committed Placement that has been assigned an Ad Server provider ). There are two ways to access the Ad Server dashboard, depending on how many provider types have been assigned to the campaign: Assigned Provider Types Action The only provider type is Ad Server Go to the campaign's External Integrations tab, which opens directly onto the Ad Server dashboard. There is more than one provider type Go to the campaign's External Integrations tab, which opens the External Integrations dashboard. In the Ad Server widget, select the desired Ad Server provider. Ad Server Dashboard UI Elements The Ad Server dashboard contains the following elements: Item Description Campaign header The campaign header contains the name and ID of a campaign, information about campaign status, and access to campaign management tabs and settings. For more information, see Campaign Header Reference . Provider Login section View and manage the connection to the Ad Server provider: Provider connection status: Not Connected : The user is not logged in to the provider Connected : The user is logged in to the provider, and the External Integration login credentials are displayed. The Log In / Log Out button Log In button: Click to log in to the provider Log Out button: Click to log out from the provider External Campaign Details section View information about the linked Ad Server campaign, if any. Campaign Name : The name used by the Ad Server provider for the Ad Server campaign External ID : The identification number used by the Ad Server provider for the Ad Server campaign Campaign Date Progress section View information about the duration of the OneStrata media campaign, in terms of days elapsed and days remaining. Filters icon Click to open the filter pane and filter through the list of Ad Placements. Undo / Redo buttons Click to undo or redo any changes to the Ad Server grid that have not been saved yet. Search bar Search for an Ad Placement by: Name ( Ad Placement Name ): The name of the Ad Placement ID ( Ad Placement ID ): The OneStrata-generated identification number of the Ad Placement EID ( External ID ): The identification number used by the Ad Server provider for the Ad Placement Supplier Mapping button If the user is not logged in to the provider, the Supplier Mapping button is inactive. If the user is logged in to the Ad Server provider, the  Supplier Mapping button is active. Click the Supplier Mapping button to map a OneStrata Supplier to an ad server supplier. Link Campaign / View Campaign button If the OneStrata is not linked to an ad server campaign, this button is the Link Campaign button. If the user is logged in to the Ad Server provider, the Link Campaign button is active. Click the Link Campaign button to link the OneStrata campaign to an ad server campaign If the user is not logged in to the Ad Server provider, the Link Campaign button is inactive. If the OneStrata campaign is linked to an ad server campaign, this button is the  View Campaign button: Click the View Campaign button to view details about the linked ad server campaign or to unlink the ad server campaign. Unlinking an ad server campaign is only possible if no Ad Placements have been uploaded to the ad server campaign Export button Click to export the Ad Server grid as an Excel file. Save Changes button If there are new, unsaved changes to the Ad Server Grid, the Save Changes button is active. Click the Save Changes button to save any changes made to the Ad Server grid If there are no new changes to the Ad Server Grid, the Save Changes button is inactive. Ad Server Grid A list of Ad Placements, by Ad Server provider. For more information, see Ad Server Grid Reference . Cancel button Select an Ad Placement and click the Cancel button to cancel the Ad Placement. Unlink button Select an Ad Placement that has been linked to an ad server placement and click the Unlink button to unlink the Ad Placement from the ad server placement. The Ad Placement status changes from Uploaded to Not Uploaded . Link button  Select an Ad Placement and click the Link button to link the Ad Placement to an existing ad server placement. Duplicate button Select an Ad Placement and click the Duplicate button to duplicate the Ad Placement. Upload button Select an Ad Placement and click the Upload button to upload the Ad Placement as a new ad server placement. Ad Server Grid Reference The columns and column order of the Ad Server grid are defined by the External Integrations template. For more information, see the External Integrations Template  and  System Default External Integrations Template . The Ad Server grid displays information about the campaign's Ad Placements by Ad Server provider.  The following table describes the default columns and column order of the Ad Server grid: Input Type Column Name Description Generated Item Type The type of the Ad Server grid line: Package Ad Placement Generated Status The status of the Ad Placement: Not Uploaded : The Ad Placement is not linked to an ad server placement. Canceled  (gray) :  The Ad Placement was  canceled in OneStrata before being linked to an ad server placement. Uploaded : The Ad Placement is linked to an ad server placement. Edited : The Ad Placement is linked to an ad server placement, but has since been edited. Re-upload the Ad Placement to update the ad server placement. Upload Failed : The Ad Placement failed to be linked to an ad server placement. Hover over the status to see an error message. Canceled  (yellow): The Ad Placement was linked to an ad server placement and then canceled in OneStrata . However, the linked ad server placement has not been canceled in the ad server campaign yet. Re-upload the Ad Placement to cancel the ad server placement in the ad server campaign. Archived : The Ad Placement is canceled in OneStrata, and the linked ad server placement is canceled in the ad server campaign. Concatenated, Generated, Copied Name / ID  This column has a maximum length of 512 characters. The name and identification number of the Ad Server grid line. If Item Type is Ad Placement : Name ( Ad Placement Name ): The name of the Ad Placement ID ( Ad Placement ID ): The OneStrata-generated identification number of the Ad Placement EID ( Ad Placement External ID ): The identification number used by the Ad Server provider for the Ad Placement. An Ad Placement does not have an EID value until it has been uploaded to a linked ad server campaign If Item Type is Package : Name ( Ad Placement Package Name ): The name of the Package ID ( Media Line ID ): The OneStrata-generated identification number of the Media Line that generated the Package Copied Cost Line ID The OneStrata-generated identification number of the Cost Line that generated the Ad Server grid line. The Cost Line ID value is copied from the Schedule grid. Copied Start Date The start date of the Ad Server grid line. The Start Date value is copied from the Schedule grid line that generated the Ad Server grid line. Copied End Date The end date of the Ad Server grid line. The End Date value is copied from the Schedule grid line that generated the Ad Server grid line. Copied Rate Type The rate type of the Ad Placement. The Rate Type value is copied from the Schedule grid line that generated the Ad Server grid line. Copied Supplier The Supplier associated with the Ad Placement or Package. The Supplier value is copied from the Schedule grid line that generated the Ad Server grid line. Copied Format The format of the Ad Placement. The Format value is copied from the Schedule grid line that generated the Ad Server grid line. Copied Format Dimension The dimensions of the Ad Placement. The Format Dimension  value is copied from the Schedule grid line that generated the Ad Server grid line. Copied Service Type The service type of the Ad Placement: AdServing : The Ad Placement is served by the Ad Server provider Tracking : The Ad Placement is tracked by the Ad Server provider Selected Placement Type How the Ad Placement is placed. The possible Placement Type values depend on the selected Ad Server provider and Service Type. For more information, see Placement Types . By default, the value of Placement Type  is set to the value of  Default External Placement Type , which is part of the  Technology Assignments  column on the Schedule grid. Generated Last Upload The date and timestamp of when the Ad Placement was last uploaded and the person who uploaded it. The Last Upload value is generated based on when a user last uploaded the Ad Placement.