--- title: "Programmatic - Pacing" canonical: "https://hub.freewheel.tv/space/CHUG/510984242/Programmatic%20-%20Pacing" format: markdown --- Overview  The Pacing dashboard provides a comprehensive view of real-time On-Schedule Indicator (OSI) trends and valuable insights into deal performance. It features charts for Accumulative Delivery, representing total progress, and Incremental Delivery, illustrating step-by-step advancements. Additionally, the dashboard includes basic deal configuration information and a change history table that logs key changes potentially impacting pacing and delivery. Pacing in programmatic ad delivery refers to the distribution of an advertiser's budget or impressions over a specified period of time. The goal is to ensure that a deal delivers its ads evenly or according to a predefined schedule, rather than exhausting the budget too quickly or under-delivering. Pacing UI Troubleshooting Widgets Widget Description Global Filters The Global Filters section enables users to apply different filters and subset the data displayed in Pacing.  Mode Filter Description Historical,  Real Time Time Range The start and end points (date and time) of the displayed data. Dates and times are displayed in the time zone of the current network, a network-level setting.  The available date range is the previous 3 months, plus the current month. Historical,  Real Time Granularity Whether the data in the current page's charts are plotted in intervals of one hour or one day. By default, data is plotted in one-hour intervals. Filter values are fixed: 1h  (default): Data is plotted in one-hour intervals 1d : Data is plotted in one-day intervals Historical,  Real Time User Drop Off Slot Whether or not an ad slot was reached by a viewer. User drop-off occurs when a viewer stops watching content before reaching an ad slot. When a viewer actually reaches an ad slot within a content stream, the video player informs the ad server of a Slot Impression event. The number of User Drop off Slots is equal to the number of Slots without a Slot Impression event. By default, all ad slots are included.  Including or removing User Drop Off Slots impact all slot-, avails- and impression-related metrics, but does not impact ad request-related metrics. Historical,  Real Time Deal FreeWheel selects a deal to populate this filter by default. The user interface provides a banner to indicate whether the deal supports OSI calculation. The user can then use the filter to select other deals. Historical,  Real Time Primary/Fallback Ad Primary Ad: The primary ad intended for the slot. Fallback Ad: To avoid wasting inventory, the system provides a fallback ad function. It basically means the ad server could select multiple ads for the same position in one slot to form a "fallback chain," so when the one ad on the chain fails to play, the next ad should be tried until one ad on the chain plays, or the chain is depleted. Accumulative Delivery Metric Description To-Date Net Counted Ads The number of ad impressions delivered from the beginning of the deal until the present time, with partial invalid traffic (IVT) filtered out. This will be used for OSI calculation and cannot be compared with Net Counted Ads.  FreeWheel supports revenue goals for PG deals. If the deal is set with money budget, then the metric will use  To-Date Revenue and Ideal To-Date Revenue in the Accumulative Delivery chart.  Ideal To-Date Net Counted Ads The expected number of ad impressions delivered from the beginning of the deal until now.  OSI On Schedule Indicator (OSI) showing how the deal is delivering compared to its pacing curve.  To isolate a particular trend, select a metric in the chart legend. The chart will show only the trend line for the selected metric. Click the metric again to revert changes. Users can also multi-select or multi-unselect metrics in the trend graph by holding the command  or  Windows  key and selecting a metric. Users can also hover over a portion of the chart to zoom in on a particular date and/or time. Relevant actions:  Hide Change History Expand CSV Export Basic Info The Basic Info section displays comprehensive configuration information of the selected deal.  Field Description Name The user-specified name of the deal. Clicking the deal name will open the deal within Programmatic Module.  External Deal ID The externally exposed identifier of the deal. This value is shared during interactions with DSPs. If the deal has Shared External Deal ID, the deal's Shared External Deal ID appears in parenthesis, following the External Deal ID. Type The type of the deal. This value can only be changed if the deal is inactive and is not a Programmatic Guaranteed deal. Possible values: First Look : A First Look deal competes in the "Hard Guaranteed with Passback" priority bucket Programmatic Guaranteed : A Programmatic Guaranteed deal competes in the "Guaranteed" priority bucket Biddable Guaranteed : A Biddable Guaranteed deal competes in the "Guaranteed" priority bucket, but without guaranteed demand Deal : A Deal competes in the "Open Competition" priority bucket Backfill Deal : A Backfill deal competes in the "Backfill" priority bucket Start/End Date The flight dates for the selected deal.  Status Provides the ability to report on deal statuses in Analytics such as active, booked, accepted, and inactive. This dimension returns the same value as that shown in the user interface. This dimension is only available to users of Programmatic Module.  DSP Status The current DSP and current DSP status. Buyer The name of the programmatic buyer specified in the demand partner's bid response. The naming format is  Seat Name @ Buyer Platform . Priority Bucket The priority type of the deal. Possible values: Hard Guarantee with Passback Defer to direct-sold sponsorships Guaranteed Open Competition Backfill Impression Goal If the deal budget model is  Impression Goal , the impression goal of the deal for its entire lifecycle.  Pacing The delivery pacing setting of the deal, which specifies the speed at which the deal is allowed to deliver its set impression budget. Possible values: Smooth As : The ad's budget is spread as evenly as possible over the ad's flight dates Fast As : The ad's budget is spent as quickly as possible Custom Pacing Price The price for the current deal. Price Model The pricing model of the deal, which specifies how the deal is sold. Possible values: Fixed : The price of the deal is set in advance 1st Price Auction Floor : The highest bidder wins, and pays the price of the highest bid 2nd Price Auction Floor : The highest bidder wins, but pays the price of the second-highest bid To-Date Net Counted Ads The number of ad impressions delivered from the beginning of the deal till now, not excluding POST IVT. This will be used for OSI calculation and can not compare with Net Counted Ads.  To-Date Revenue The revenue associated with To-Date Net Counted Ads. OSI The previous day's on-schedule indicator (OSI) of the deal. This value is updated daily, at 12 AM. The OSI is the percentage of an ad's actual delivery compared to its pacing curve. FFDR The forecasted final delivery rate (FFDR) of the Programmatic Guaranteed deal. The FFDR is the percentage of the budget that the Programmatic Guaranteed deal is expected to deliver by the end of the flight. Relevant actions:  Expand CSV Export Incremental Delivery Metric Description Selected Ads Total selected Programmatic ads. When User Drop Off Slot is Included, the calculation ignores user drop off behavior; when Removed, it considers user drop off behavior and only played slots are counted. When Primary/Fallback Ad is  Primary , only ads in the primary position of an ad response are counted; when Fallback , only ads in the fallback position are counted. Net Counted Ads The number of ad impressions delivered, excluding all invalid traffic (IVT).  Playback Rate The actual playback rate. This value is calculated using the following formula: Net Counted Ads / Selected Ads To isolate a particular trend, select a metric in the chart legend. The chart will show only the trend line for the selected metric. Click the metric again to revert changes. Users can also multi-select or multi-unselect metrics in the trend graph by holding the Command  or  Windows  key and selecting a metric. Users can also, however over a portion of the chart to zoom in on a particular date and/or time. Relevant actions:  Hide Change History Expand CSV Export Change History The Change History table displays modifications to key parameters made by a user before the currency data latency period, which could potentially affect pacing and delivery. Metric Description Changed Around The time and date of the change. This value uses  YYYY-MM-DD HH:mm:ss  format. Attribute The changed attribute.  Old Value The previous value before the change.  New Value The current value after the change.  Hover over the Info icon for the current latency period. Relevant actions:  Expand CSV Export Troubleshooting Actions Action Description Where is it?  Switch to Real Time Mode  Selecting  Switch to Real Time Mode  toggles the programmatic performance data between Historical Mode and Real Time Mode.  Header Hide Change History  Selecting  Hide Change History removes any mention of change history plotted on the chart.  Accumulative Delivery,  Incremental Delivery Expand  Clicking  Expand  extends the table/graph to full screen.  Accumulative Delivery,  Basic Info,  Incremental Delivery,  Change History CSV Export  Clicking  CSV Export exports the data of the chosen widget to a CSV file.