--- title: "Reports - Purchased Orders" canonical: "https://hub.freewheel.tv/space/CHUG/510984206/Reports%20-%20Purchased%20Orders" format: markdown --- --- # Overview The Purchased Orders dashboard provides a view of inventory accepted in Curation Hub and offers visibility into purchased orders for performance tracking and strategic evaluation of Marketplace transactions. Use the Purchased Orders dashboard to: - Monitor the performance of inventory accepted through Marketplace listings. - Track pacing, impressions, revenue, cost, and margin across purchased orders. - Troubleshoot ad decisioning and understand why ads were selected or filtered. - Review pacing details and change history for individual orders. The Purchased Orders dashboard includes the following tabs: - [Performance](#Performance-Tab) - [Troubleshooting](#Troubleshooting-Tab) - [Order Details](#Order-Details-Tab) --- # Access the Purchased Orders Dashboard Navigate to **Reports > Supply > Purchased Orders**. --- # Performance Tab This tab is selected by default. The Performance tab is used to view the performance of orders across historical and forecasted trend lines, analyze suppliers, monitor distribution across standard attributes, and review Marketplace order details. Curation Hub users can use this tab to identify how many impressions have been delivered on a network, how ads are performing in inventory accepted through the Marketplace, which DMA receives the highest margins, and other business-critical insights. ## Performance Tab UI ### Global Filter and KPI Metrics The Performance tab includes a global filter that helps slice data by metric and condition. Insights can be surfaced for historical and forecasted data in one place, and high-level metrics can be viewed across inventory. By default, the filter is set to **yesterday and today**. If less than seven days of data is selected, data is provided hourly or daily; if eight days or more are selected, data is provided daily only. The global filter applies only to the tab on which it is set. Common KPI metrics include: - Order Avails in Played Slot - Selected Ads in Played Slot - Primary - Net Counted Ads - Net Delivered Impressions - Revenue - Cost - Margin ### Delivery Trend From the Delivery Trend dashboard, select up to two metrics at a time to compare historical or forecasted trend lines. Use this view to compare business-critical metrics such as revenue versus net delivered impressions and identify unexpected behavior over time. KPI data can be viewed as a graph or table and exported as CSV. ### Seller and Funnel Metrics Use Seller Metrics to understand which sellers are providing order avails and use Funnel Metrics to understand how ads perform in inventory accepted through the Marketplace. This section gives a quick view of the top ten suppliers of Marketplace inventory and ads delivered into those opportunities. ### Distribution Among Standard Attributes The Performance tab includes distribution views across standard attributes organized under **Geo**, **Platform**, and **Content**. Standard attributes can be filtered on a specific metric, viewed as a graph or table, and exported as CSV. ### Order List The Order List provides a quick view of the top ten Marketplace orders based on revenue generated and delivered impressions. Users can filter the metrics on the table and export the data. To see all metrics in the UI, it may be necessary to scroll horizontally. --- # Troubleshooting Tab The Troubleshooting tab provides a problem-solving view of inventory accepted through Marketplace orders. It supports guaranteed and non-guaranteed inventory. Curation Hub users can use this tab to understand ad server decisioning, discover why some ads are selected and others are not, and narrow issues to a specific DMA, device type, or content area. ## Troubleshooting UI ### Order Table The Order section displays a table of ad decisioning metrics for orders in the selected time range that meet the criteria of applied filters. Use this table to review how many ads are considered, selected, and filtered for each order. Users can review: - **OSI (On Schedule Indicator):** Measures how the order is delivering in relation to its pacing curve. - **Opportunities:** Number of opportunities passed to the order to deliver an ad. - **Distinct Candidate Ads:** Number of ads that matched an ad request’s targeting criteria. - **Distinct Filtered Ads:** Number and percentage of candidate ads filtered out during ad server selection. - **Distinct Selected Ads - Primary:** Number and percentage of candidate ads selected in the primary position. - **Selected Ads - Primary:** Number of candidate ads selected in the primary position and sent back to the player. ### Trend The Trend section displays five metrics over time. The stacked bar represents **Distinct Filtered Ads** and **Distinct Selected Ads**, while the line chart represents **Opportunities**, **Distinct Candidate Ads**, and **Selected Ads - Primary**. Toggle between chart and table views to analyze these metrics over time. ### Ad Filter Reasons The Ad Filter Reasons section displays a pie chart of the reasons ad candidates were filtered out. Toggle between chart and table views, and click filter reasons to analyze trends over time. Common reasons include Slot Mismatch, Competition Failure, Frequency Cap Reached, and Budget Met. Tooltips provide descriptions of filtered reasons and possible remedial actions. To drill down further into filter reasons, click the **Profile Check** or **Competition** slice in the Ad Filter Reasons pie chart. These are the only two filter reasons that support drill-down. ### Hourly Trend Use Hourly Trend to monitor how filter reasons change after ad settings are adjusted. ### Device Type The Device Type section shows metric distribution across device categories such as Connected TV/CTV, Phone, Personal Computer/Desktop, Tablet, Set Top Box, and Unknown. ### DMA The DMA section displays metric distribution across Endpoint Owner, Endpoint Name, DMA, Programmer, and Brand. You can filter attributes by metric, view the data as a graph or table, and export the data as a CSV file. --- # Order Details Tab The Order Details tab provides users with detailed visibility into the performance and pacing of Marketplace orders. It supports real-time monitoring and analysis through three key sections: - **Order Pacing Curve** – Visualizes actual delivery against the ideal pacing curve to assess performance trends. - **Basic Info** – Displays essential order metadata for quick reference. - **Change History** – Tracks modifications made during the order’s flight to help identify the causes of delivery shifts. The Order Details tab also includes the **On Schedule Indicator (OSI)**, which helps users evaluate whether an order is pacing as expected. When opening the tab directly, users are prompted to choose an order to start. ### To view Order Details 1. Click **Edit Filter**. 2. In the **Add Filter** dialog, select an order from the **Value** dropdown. 3. Click **Apply Filter**. 4. The order details display. ## Order Details UI ### Order Pacing Curve The Order Pacing Curve displays incremental data and accumulative data. Click the legend to show one or more of the following metrics: - To-Date Net Counted Ads^ - Ideal To-Date Net Counted Ads^ - OSI - Net Counted Ads^ Only active orders or orders delivered in the last three months are displayed on this page. The caret (`^`) indicates that the metric does not yet have all invalid traffic removed due to realtime processing, so these values may not be final. ### Basic Info The Basic Info section displays the following fields: - Name - ID - Seller - Order Type: Inventory Order, Inventory Split Order, or SSP Inventory Order - Start Date - End Date - Order Status - Transaction Type: Guaranteed and Non-Guaranteed - Impression Goal - Pacing - CPM - To-Date Net Counted Ads - OSI ### Change History The Change History section displays delivery-impacting configuration changes made during the order’s flight. It excludes changes that do not affect delivery, such as renaming an order. Examples of tracked changes include: - Price Mode: Fixed/Floor - Budget Goal - Volume Cap - Pacing - End Date - Order Status - Order Targeting - Data Right - Price - Override Priority - Bid Price