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title: "Reports"
canonical: "https://hub.freewheel.tv/space/CHUG/509476912/Reports"
format: markdown
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# Overview

Curation Hub reports provide visibility into deal and supply performance, helping users understand how curated inventory is delivering against campaign objectives. By surfacing key delivery and spend metrics, reporting supports the identification and troubleshooting of performance issues, streamlines reconciliation efforts, and provides transparent results that demonstrate value to advertisers.

Curation Hub users typically use two primary dashboards in Reports Center to monitor and optimize supply and deal delivery: **Purchased Orders** and **Programmatic**. Together, these dashboards support the Curation Hub workflow from supply through deal activation, performance monitoring, troubleshooting, optimization, and reconciliation.

## Purchased Orders

The Purchased Orders dashboard focuses on inventory accepted through Marketplace listings. It helps users monitor pacing, impressions, revenue, cost, and margin across purchased orders, troubleshoot ad decisioning, and review order-level pacing and change history.

## Programmatic

The Programmatic dashboard focuses on downstream activation and delivery. It helps users analyze the performance of programmatic deals, troubleshoot bid and delivery issues, monitor pacing, and evaluate bidding behavior and clearing outcomes.

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# Reports Documentation

> Macro (children)