--- title: "July 2026 - Release Notes" canonical: "https://hub.freewheel.tv/space/BC/492733002/July%202026%20-%20Release%20Notes" format: markdown --- About the Release Release Date : July 14, 2026 Other Information Buyer Cloud  Release Calendar If you have any questions, please reach out to your account representative. Trafficking Module Line Items Target Bid Requests that Contain an IPv4 Address What is it? A new targeting field named IPv4 Address has been added to line item targeting. Toggle IPv4 Address Present on or off to have your line items include or exclude bid requests based on whether they include a real IPv4 address. Where is it? Edit a line item > Targeting > Segments > scroll down to IPv4 Address . Do I need to do anything? This feature is automatically available for all accounts; no action is required.  Resource(s): Segments Targeting Creatives Buy Magnite Audio Inventory via Audio Creative Type What is it? The OpenRTB to audio field mapping has been updated, so now all audio inventory supply can be configured through the audio creative type object. If you previously used the Video VAST creative type to buy Magnite audio inventory, you can now serve on this inventory through the traditional audio creative trafficking workflow. Where is it?   Traffic all of your audio inventory through audio creative types in Trafficking > Creatives . Do I need to do anything? This feature is automatically available for all accounts. If you have Video VAST creative types serving on Magnite audio inventory, you will have to do the following for these creatives to serve: Recreate the creatives as traditional Audio VAST creatives. Create audio line items for the new audio creatives. Note that the Magnite audio deal IDs will remain the same. Resource(s): Audio Buyer's Guide Pause Ads Creative Template is Available for All Accounts What is it? Pause Ads inventory, which was included as a beta feature in the March 2026 release, has moved to general availability. The Non-Linear VAST, Image template is now automatically enabled for all accounts. Where is it?  Access pause ads inventory by configuring a pause ads deal with a publisher, then target the deal in Buyer Cloud with a video line item associated to the Non-Linear VAST, Image creative template. Do I need to do anything? This feature is automatically available for all accounts; no action is required.  Resource(s): Pause Ads Buyer's Guide Deals Enhanced Deals UI What is it? The Deals page has been refreshed to make it easier to discover FreeWheel’s Always-On deals as well as locate and manage your own deals. Features in this update include: The Deals page is divided into four tabs: Tab Actions Overview Contains a snapshot of Deal Marketplace deals, your recently created and updated deals, and your favorited deals. Manual View the deals you manually created in Buyer Cloud. Synced View deals automatically synced to your Buyer Cloud account from FreeWheel publishers. Deal Marketplace View FreeWheel’s Always-On CTV deals that are ready for targeting. The deal actions – duplicate, export, archive, and delete – are all located in an Actions dropdown on each deal page. Where is it?   Trafficking > Deals . Do I need to do anything? This feature is automatically available for all accounts; no action is required.  Resource(s): Deals Analytics Module Reporting Conversion Attributed Impressions Measure Added to Reporting What is it? A new measure, Conversion Attributed Impressions , is now available in reporting. Schema Field Description Report Availability Measure Conversion Attributed Impressions The number of impressions that drove at least one conversion for an event. Performance Report Inventory Report Platform Report App Report Domain Report Geography Report Segment Delivery Report Video Genre Report This metric can be combined with spend to understand the effective CPA per successful impression and better align your reporting with how the CPA bidding model optimizes. To find your effective CPA per successful impression, create a calculation within your reports that divides Spend by Conversion Attributed Impressions . Where is it?  The new measure can be found in Analytics > Reporting , in the reports listed above. Do I need to do anything? This feature is automatically available for all accounts; no action is required.  Resource(s): Analytics Data Dictionary Planning Zip Codes, Deal Lists, and Political Districts Added to Campaign Planner What is it? The following options have been added to Targeting Parameters in Campaign Planner: Zip Codes and Zip Code lists Deal lists Congressional Districts State House State Senate These new targeting options can be included when generating Estimated Avails forecasts to provide predictions on available inventory. Where is it?   Analytics > Campaign Planner > Targeting Parameters . Do I need to do anything? This feature is automatically available for all accounts; no action is required.  Resource(s): Campaign Planner Admin Module Identity Network Use Comcast Household IPv4 Addresses as a Deterministic Household Identifier What is it? Comcast IPv4 via Identity Network is a new deterministic household identifier derived from Comcast internet households, which allows for more accurate household-level targeting when using segment extension, frequency capping, measurement, and reporting across supported Identity Network workflows. Where is it?  When a Comcast IP is identified, it can be used with all Identity Network-supported features that include household-level IDs or household-level fallbacks. Do I need to do anything? This feature is now available in the United States for customers that use the FreeWheel Identity Network’s extension features; no action is required.  Resource(s): Attribution Powered by FreeWheel Identity Network