---
title: "Campaign Planner"
canonical: "https://hub.freewheel.tv/space/BC/304677232/Campaign%20Planner"
format: markdown
---
---

# Overview

Campaign Planner forecasts available inventory based on campaign dates and targeting parameter inputs. Campaign Planner is built to help users:

- Create client pitches for media plans by showing available inventory.
- Understand if there is enough inventory to support scaling campaigns.

Campaign Planner looks at all available inventory across the Buyer Cloud platform. Note that if you have a custom Buyer Cloud setup and use QPS filtering, Campaign Planner will show all available inventory, not just the inventory filtered to your bidder.

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# Accessing Campaign Planner

Campaign Planner can be accessed by hovering over the **Analytics **module button in the top-left corner of the UI navigation and selecting **Campaign Planner **under the **Planning **section.

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# Campaign Planner UI

## Forecast Assistant

> ℹ️ Forecast Assistant is currently in open beta. Open beta features may change. For questions or feedback, please contact your Account Manager.

Forecast Assistant is an AI chat-based tool that will help you generate Estimated Avails forecasts using natural language.

Forecast Assistant is located at the left of the Campaign Planner page. Select the arrow in the top right of Forecast Assistant to collapse or expand the widget.

To generate a forecast with Forecast Assistant, do the following:

1. In the text box, explain what targeting parameters you would like to generate a forecast for, and hit Enter.
2. Forecast Assistant may ask follow-up questions about the parameters to choose or more information it needs.   
Respond to any questions until Forecast Assistant responds with your parameters and a **Generate **button.
3. To continue adjusting your parameters, select **Remove applied**. To automatically run an Estimated Avails report with the chosen parameters, select **Generate**.

> ℹ️ Note that only the most commonly used third-party segments are available for forecasting. Not every third-party segment available in Buyer Cloud will be available.

## Estimated Avails Chart

The estimated avails chart displays the results of Campaign Planner’s queries. 

When clicking on the page, the Estimated Avails section will be hidden. To populate the section:

1. Fill out the **General Information** section.
2. In the **Targeting **section, add at least one targeting parameter.
3. Select **Generate **at the bottom right of the screen.

###  Estimated Avails Chart Reference

| **Field** | **Description** |
| --- | --- |
| Total Avails Estimated | The total estimated number of avails over the specified date range. |
| Total Min Avails | The total minimum estimated number of avails over the specified date range. |
| Total Max Avails | The total maximum estimated number of avails over the specified date range. |
| Daily/Weekly Toggle | Select to switch the results aggregation between daily and weekly estimated avails. |
| Avails Chart | Displays the estimated avails range by date.<br>Mouse over the chart to view details for the estimated avails range for a particular date.<br>**Avails**: The estimated number of avails for the specified day or week.<br>**Min - Max Avails**: The minimum and maximum estimated avails for the specified day or week. |

## General Information

Use the **General Information **section to add general details about the type of inventory you are looking for and the date range.

| **Field** | **Description** |
| --- | --- |
| Date Range | Select the date range to view avails. You can view up to 89 days in the future. |
| Line Item Type | Select the line item type. Options include:<br>- Video
- Banner
- Native
- Audio |

## Targeting

Select at least one targeting parameter to filter the available inventory by.

The available targeting options are as follows:

| **Targeting Category** | **Available Targeting Fields** |
| --- | --- |
| App/Site | App Name  
Deal  
Deal List |
| Environment | Environment Type |
| Exchange | Inventory Source |
| Geo | Congressional Districts  
Country  
Region/State  
State House  
State Senate  
ZIP Code  
ZIP Code List |
| Platform | Device Make  
Device Type |
| Time | Time of Week (User Location Based) |
| Segments | Third Party Segment<br>> ℹ️ Note that only the most commonly used third-party segments are available for forecasting. Not every third-party segment available in Buyer Cloud will be in Campaign Planner. |