---
title: "Segment Extension with Identity Network"
canonical: "https://hub.freewheel.tv/space/BC/115408930/Segment%20Extension%20with%20Identity%20Network"
format: markdown
---
---

# Overview

> ⚠️ Freewheel Identity Network and Liveramp Graph are the only options to use for segment extension.

Customers can enable the FreeWheel Identity Network at the campaign and line item level for segment extension and frequency capping, helping unify IDs for more precise audience targeting. This integration delivers a higher inventory match rate across various inventory types and improves the accuracy of audience matches, enhancing campaign performance. To learn more about segment extension, see [Segment Extension](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/115212459) and [Segments Targeting](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/114295227).

## Configuring Segment Extension at the Campaign level

1. On the **Campaigns** > **Overview** page, navigate to the **Segment Extension** section.
2. From the **Select Extension Vendor **dropdown menu, select **Extend with FreeWheel Identity Network**. The value shows the CPM cost associated with the data product usage.
  - Users have the choice to extend with FreeWheel and Liveramp graphs.
3. From the **Segment Extension** dropdown menu, select any one option:
  - **Person** - extends to all devices and IDs at the person/individual level.
  - **Household** - extends to all devices and IDs that belong to all the people in a household.
  - **Person Extend Only** - extends to all devices and IDs at the person/individual level without using the original IDs on the bid request.
  - **Household Extend Only** - extends to all devices and IDs at the household level without using the original IDs on the bid request.
4. Fill in the other required fields and sections and select **Save** to continue.

## Configuring Frequency Capping at the Campaign level

1. On the **Campaigns** > **Overview** page, go to the **Frequency Cap** section.
2. From the** ID Type **dropdown menu, select the desired **ID type.**
3. **Person / Household Vendor** dropdown appears after selecting **Person ID** or **Household ID type**. Select **FreeWheel Identity Network** from the dropdown menu.
4. Fill in the other required fields and sections and select **Save** to continue.

## Configuring Segment Extension at the Line Item level

1. On the** Line Items** > **Targeting** page, go to **Segments** sub-tab.
2. Scroll down to **Segment** **Extension** section. Use the toggle to set the **Segment Extension **as **YES**.
3. From the **Extension** **Vendor** dropdown, select **Extend with FreeWheel Identity Network**.

> ⚠️ Users with access to FreeWheel ID Network will not see the option of “All Vendors”. This is because the FreeWheel ID Network includes Transunion and Liveramp graphs.

4. From the Segment Extension dropdown menu, select any one option:
  - **Person** - extends to all devices and IDs at the person/individual level.
  - **Household** - extends to all devices and IDs that belong to the people in a household.
  - **Person Extend Only** - extends to all devices and IDs at the person/individual level without using the original IDs on the bid request.
  - **Household Extend Only** - extends to all devices and IDs at the household level without using the original IDs on the bid request.
5. From the Segment Type dropdown menu, select any one option:
  - **First-Party Segments Only** – extends only to first-party segments from the audience definition.
  - **Third-Party Segments Only **– extends only to third-party segments from the audience definition.
  - **All Segments** – extends to all segments from the audience definition.
6. Fill in the other required fields and sections and select **Save **to continue.

## Configuring Frequency Capping at the Line Item level

1. On the** Line Items **> **General** page, navigate to the **Frequency Cap** section.
2. Fill in the** Frequency Cap parameters** first, and then the **ID Type** field will turn active.
3. From the **ID Type dropdown** menu, select a Frequency Cap Type: **Person ID** or **Household ID**
  - Use the YES/NO toggle to set the Fallback setting.
4. From the **Person** or **Household** Vendor dropdown, select **FreeWheel Identity Network** graph option.
5. Fill in the other required fields and sections and select **Save** to continue.

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# QPS Filtering

Clients can elect to use the FreeWheel Identity Network in QPS Filtering <span style="color: #323232">to shape traffic to their BaaS instance to impressions that match their first-party ID</span>, i.e., **Targeting Templates** under **Segments**. There is no charge for usage of the ID Network in this case. To learn more, see [Advanced QPS Filtering.](https://freewheel-knowledge-hub.atlassian.net/wiki/spaces/BC/pages/115081534)