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title: "Audio Targeting"
canonical: "https://hub.freewheel.tv/space/BC/115343540/Audio%20Targeting"
format: markdown
---
Overview The Audio Targeting tab is exclusively available when setting up an audio line item. This tab will not appear for other types of line items. This page provides an overview of the available Audio targeting keys in the UI. Targeting Keys Targeting Key Description Recommendation Start Delay Position of the ad relative to the content. Options include: Unknown: Start time is not specified, potentially allowing the ad to serve at any point during the content. It is recommended to use Exclude on this value. Generic post-roll: Plays after content has finished. Generic mid-roll: Plays during content. Pre-roll: Plays prior to content starting. Use INCLUDE or EXCLUDE Audio Delivery The audio content delivery method. Options include: Streaming: Content plays live from the server without downloading the file. Progressive: Content plays while the file is downloading and is stored temporarily on a device. Download: Content is stored on a device for offline use. Audio Feed The type of audio content feed. Options include: Music Service: Music apps FM/AM Broadcast: Digital radio station streams Podcast: On-demand podcast episodes