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title: "Creatives"
canonical: "https://hub.freewheel.tv/space/BC/115245116/Creatives"
format: markdown
---
Overview Creatives are the graphic files that get associated with line items for delivery. These files contain the graphic that will be serving as either a banner, video, or native file format. When uploading a new creative, templates are selectable to identify which type of creative format will be used. For example, to create a banner ad where Buyer Cloud hosts and serves the images, “Banner Image” should be selected. To create a banner ad creative where a JavaScript tag is supplied to Buyer Cloud, “Banner JS Tag" should be selected.  When  creating a new creative , there are a number of settings that allow specifying the type of creative, size, name, etc. The creative will also go through a  creative approval  process that may be completed by different vendors. This section will contain the necessary information on how creatives are added in the UI and how to apply them to line items for delivery. Accessing Creatives Page To access the Creatives page, click  Trafficking  >  Creatives  at the top of the screen. Creatives List View The list view fields are default columns. To manage and edit these columns, click the row action  on the top right of the list view and click  Manage Columns. List View Fields Column Name Description Name & ID Name and associated ID for the creative. Line Items The line items that this creative is associated with. Clicking this field will bring users to the Associated Line Items tab under the Creative settings. Status Either "Active" or "Inactive". Size Size of the creative displayed in pixels.  Start/End Date The desired dates for this creative to serve when applied to a line item. Preview A preview of the creative graphic. When clicked on, a window will open with a larger preview of the creative.  Approval Displays creative approval vendors with an approval status when hovered over. Quick Filters A panel to apply quick filters on the list view. These filters include creative approval rejection, active creatives, associated line items, and favorites.