--- title: "September 2025 - Release Notes" canonical: "https://hub.freewheel.tv/space/BC/115212387/September%202025%20-%20Release%20Notes" format: markdown --- FreeWheel Buyer Cloud was previously known as Beeswax and FreeWheel DSP ; any mentions of these names refer to the same product. About the Release Release Date : September 9, 2025 Other Information Release Calendar If you have any questions, please reach out to your account representative. Additional Bidding Strategy Fail Drop Reasons Added to Bid Decision Report What is it? Detailed drop reasons for bidding strategy fails are now included in the Bid Decision Report to add more clarity to "no agent bid" drop results. The following drop reasons are being added: BIDDING_AGENT_THROTTLED BIDDING_AGENT_FAILED BIDDING_AGENT_TIMEOUT BIDDING_AGENT_BAD_RESPONSE BIDDING_AGENT_OK_NO_BODY BIDDING_AGENT_NO_BIDS BIDDING_AGENT_NOT_SELECTED The NO_AGENT_BID drop reason has been renamed to BIDDING_AGENT_NOT_SELECTED. Including these additional details about bidding strategy fails will help those with a custom bidding agent to better troubleshoot.. How am I affected? This feature is automatically available for all accounts; no action is required. Resource(s):  Bid Decision Report Internet Service Provider Targeting Included in Carrier Targeting What is it? Carrier targeting now includes Internet Service Providers (ISPs) in addition to mobile carriers. This can be accessed in Line Item Targeting in Line Item > Targeting > Platform > Carrier . Additionally, ISP data is available in the  platform_carrier field in auction, bid, and win logs. How am I affected? This feature is automatically available for all accounts; no action is required. Resource(s):   Platform Targeting OneStrata Digital and FreeWheel DSP Integration What is it?  An API integration between OneStrata Digital and FreeWheel DSP that allows for streamlined workflows between the two systems: Advertisers and Campaigns created in OneStrata Digital automatically sync with FreeWheel DSP FreeWheel DSP campaign delivery data is viewable within OneStrata Digital Invoices from FreeWheel DSP can be pulled into a centralized financial platform A new field, Invoice ID , will appear on linked OneStrata Digital <> FreeWheel DSP campaigns , so customers can consolidate invoice details for a holistic view of campaign fees and reduce manual effort to match invoices from disparate sources. How am I affected? This feature is automatically available for all customers using OneStrata to push campaigns to FreeWheel DSP; no action is required. Customers that do not use OneStrata will see no impact. Resource(s):   Link a Cost Line to a Buyer Cloud Campaign ,  Map a Buyer Cloud Advertiser Sellers.json and Schain Added to Reporting What is it? Sellers.json and the SupplyChain Object (schain) are available in reporting, to assist buyers in understanding who is selling the inventory their campaigns deliver on. Sellers.json is a set of new dimensions available in the App, Domain, and Inventory Reports, Metamarkets, as well as the following logs: auction, bid, win, ghost, antenna, and streaming joined win logs. The sellers.json fields include:  Schain fields allow users to view every entity involved in the selling and reselling of an ad opportunity. These fields are available in auction, win, bid, and antenna equivalents logs. The schain fields include: These features will help validate the legitimacy of sellers, give insight into where ads are serving, and increase campaign efficiency by providing insight into the most direct inventory paths. How am I affected? This feature is automatically available for all accounts; no action is required. Resource(s):   Sellers.json and Schain Reporting , Logs Updated Dimensions in Reporting What is it? The following updates have been made to reporting: The Ads.txt dimension has been added to the Domain report.  The Open Market Bid Price dimension in the Bids & Wins dashboard in Metamarkets has been renamed to Bid Price , as it applies to both Open Market and Deal impressions. In Metamarkets, when data is unavailable in a bid request for the following fields, its value will now appear as "Not Available": In the Auctions Dashboard: VPAID MRAID App or Site App/Site ID Auction Type Open Marketplace Bid Floor Bucket Interstitial Has Privacy Policy DMA In the Bids & Bids and Wins Dashboard: Bid Floor Bucket  Ad size The following dimensions have updated value names: Video Playback Method: Lastly, the following field names have been updated in Report Builder to provide more clarity: How am I affected? These features are automatically available for all accounts; no action is required. Resource(s):   Analytics Data Dictionary